Mobile Marketing Playbook

Business & Finance, Marketing & Sales
Cover of the book Mobile Marketing Playbook by 360i, 360i
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Author: 360i ISBN: 9781450738729
Publisher: 360i Publication: September 21, 2010
Imprint: Smashwords Edition Language: English
Author: 360i
ISBN: 9781450738729
Publisher: 360i
Publication: September 21, 2010
Imprint: Smashwords Edition
Language: English

Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers.

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Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers.

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