Gay and Lesbian Tourism

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
Cover of the book Gay and Lesbian Tourism by Jeff Guaracino, Taylor and Francis
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Author: Jeff Guaracino ISBN: 9781136401152
Publisher: Taylor and Francis Publication: November 15, 2007
Imprint: Routledge Language: English
Author: Jeff Guaracino
ISBN: 9781136401152
Publisher: Taylor and Francis
Publication: November 15, 2007
Imprint: Routledge
Language: English

This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.

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