Measure What Matters

Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

Business & Finance, Marketing & Sales, Customer Service
Cover of the book Measure What Matters by Katie Delahaye Paine, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Katie Delahaye Paine ISBN: 9781118016329
Publisher: Wiley Publication: February 14, 2011
Imprint: Wiley Language: English
Author: Katie Delahaye Paine
ISBN: 9781118016329
Publisher: Wiley
Publication: February 14, 2011
Imprint: Wiley
Language: English

In an online and social media world, measurement is the key to success

If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.

Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

  • Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around
  • Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences
  • Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate

Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In an online and social media world, measurement is the key to success

If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.

Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

More books from Wiley

Cover of the book Matthew Through the Centuries by Katie Delahaye Paine
Cover of the book Clinical Cases in Pediatric Dentistry by Katie Delahaye Paine
Cover of the book The Agile Marketer by Katie Delahaye Paine
Cover of the book Financial Risk Manager Handbook by Katie Delahaye Paine
Cover of the book Veterinary and Animal Ethics by Katie Delahaye Paine
Cover of the book HTML5 and CSS3 All-in-One For Dummies by Katie Delahaye Paine
Cover of the book Natural and Artificial Photosynthesis by Katie Delahaye Paine
Cover of the book Ti-84 Plus Graphing Calculator For Dummies by Katie Delahaye Paine
Cover of the book The Brand Who Cried Wolf by Katie Delahaye Paine
Cover of the book Laser in Manufacturing by Katie Delahaye Paine
Cover of the book Semantics by Katie Delahaye Paine
Cover of the book Using Occupational Therapy Theory in Practice by Katie Delahaye Paine
Cover of the book Novel Antimicrobial Agents and Strategies by Katie Delahaye Paine
Cover of the book The Power of Social Innovation by Katie Delahaye Paine
Cover of the book Directed Selectivity in Organic Synthesis by Katie Delahaye Paine
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy