Marketing with Strategic Empathy

Inspiring Strategy with Deeper Consumer Insight

Nonfiction, Health & Well Being, Psychology, Occupational & Industrial Psychology, Business & Finance, Marketing & Sales
Cover of the book Marketing with Strategic Empathy by Claire Brooks, Kogan Page
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Author: Claire Brooks ISBN: 9780749477554
Publisher: Kogan Page Publication: August 3, 2016
Imprint: Kogan Page Language: English
Author: Claire Brooks
ISBN: 9780749477554
Publisher: Kogan Page
Publication: August 3, 2016
Imprint: Kogan Page
Language: English

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success.

Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.

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We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success.

Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.

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