Marketing Higher Education in Russia

Market potential of Russia for German Institutions of Higher Education

Business & Finance, Marketing & Sales
Cover of the book Marketing Higher Education in Russia by Stefan Schwan, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stefan Schwan ISBN: 9783640225088
Publisher: GRIN Publishing Publication: December 3, 2008
Imprint: GRIN Publishing Language: English
Author: Stefan Schwan
ISBN: 9783640225088
Publisher: GRIN Publishing
Publication: December 3, 2008
Imprint: GRIN Publishing
Language: English

Master's Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, European University Viadrina Frankfurt (Oder), 48 entries in the bibliography, language: English, abstract: The Paper comprises of four major parts. In the first part (situation analysis) the current economic situation and general environmental determinants relevant for marketing Higher Education in Russia will be sketched mainly based on desk research. The second part (Russian education system and environment) focuses on the Russian HE system. The next part (Consumer Perspective) has a look at the future clients analysing consumer habits towards HE, financial spending on education etc. using survey data of THE PUBLIC OPINION FOUNDATION. The following part (Industry perspective) is assessing international mobility and the present marketing activities of the German Academic Exchange Service (DAAD) as one of the major catalysts of German HE marketing. Apart from desk research this part is using the above named survey among a target focus group in Moscow. Using the same survey in the part 'other players', the market position of German HE marketing will be analysed to compare the German market position with other HE systems targeting the Russian market.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Master's Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, European University Viadrina Frankfurt (Oder), 48 entries in the bibliography, language: English, abstract: The Paper comprises of four major parts. In the first part (situation analysis) the current economic situation and general environmental determinants relevant for marketing Higher Education in Russia will be sketched mainly based on desk research. The second part (Russian education system and environment) focuses on the Russian HE system. The next part (Consumer Perspective) has a look at the future clients analysing consumer habits towards HE, financial spending on education etc. using survey data of THE PUBLIC OPINION FOUNDATION. The following part (Industry perspective) is assessing international mobility and the present marketing activities of the German Academic Exchange Service (DAAD) as one of the major catalysts of German HE marketing. Apart from desk research this part is using the above named survey among a target focus group in Moscow. Using the same survey in the part 'other players', the market position of German HE marketing will be analysed to compare the German market position with other HE systems targeting the Russian market.

More books from GRIN Publishing

Cover of the book The Cultural Labour Of Mankind by Stefan Schwan
Cover of the book Univariate and Multivariate Methods for the Analysis of Repeated Measures Data by Stefan Schwan
Cover of the book Transforming Refugees by Stefan Schwan
Cover of the book How did the powers of the U.S. President and the U.S. Congress, as well as their relation, change during the Vietnam War? by Stefan Schwan
Cover of the book Modal structures of political commitment by Stefan Schwan
Cover of the book Techniklernen - Entwicklung spieltechnisch-taktischer Grundfertigkeiten by Stefan Schwan
Cover of the book Outsourcing Jobs to Foreign Countries by Stefan Schwan
Cover of the book How 'they' conquered England by Stefan Schwan
Cover of the book Can the principles of jus ad bellum and jus in bello be applied to the recently declared 'war on terrorism' ? by Stefan Schwan
Cover of the book Die Funktionen eines Galeristen als Intermediär by Stefan Schwan
Cover of the book Hedge Funds. Principles, Chances and Risks by Stefan Schwan
Cover of the book Homeostasis and the human kidney by Stefan Schwan
Cover of the book Untersuchung zur Lern- und Arbeitseinstellung zum Englischunterricht in einer 7. Hauptschulklasse mittels der Herstellung von Lernspielen zum Thema Wortschatz by Stefan Schwan
Cover of the book Third Party Logistics - Development of a selection model to enhance supply chain visibility by Stefan Schwan
Cover of the book How, if at all, have the mass media reinforced social inequalities? by Stefan Schwan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy