Marketing communication

Business & Finance, Marketing & Sales
Cover of the book Marketing communication by Andreas Leitner, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Andreas Leitner ISBN: 9783638375832
Publisher: GRIN Publishing Publication: May 9, 2005
Imprint: GRIN Publishing Language: English
Author: Andreas Leitner
ISBN: 9783638375832
Publisher: GRIN Publishing
Publication: May 9, 2005
Imprint: GRIN Publishing
Language: English

Research Paper (undergraduate) from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, Glynd?r University, Wrexham known as NEWI (Business school), 12 entries in the bibliography, language: English, abstract: In the beginning of this this paper two different communication strategies are discussed. The linear model of communication can be seen as the basic model of mass communication. It consists of seven different components. For a successful communication, the quality of the linkage of theses elements is important, and not the elements it selves. ) The DAGMAR -Model is a model for setting objectives and measures the results. It is a hierarchical model of communication process, and consists of awareness - comprehension - conviction - action. Furthermore the value of segemtation, targeting and positioning for a successful marketing strategie is discussed. Finally different promotional methodes are discussed based on examples of the ski industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (undergraduate) from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, Glynd?r University, Wrexham known as NEWI (Business school), 12 entries in the bibliography, language: English, abstract: In the beginning of this this paper two different communication strategies are discussed. The linear model of communication can be seen as the basic model of mass communication. It consists of seven different components. For a successful communication, the quality of the linkage of theses elements is important, and not the elements it selves. ) The DAGMAR -Model is a model for setting objectives and measures the results. It is a hierarchical model of communication process, and consists of awareness - comprehension - conviction - action. Furthermore the value of segemtation, targeting and positioning for a successful marketing strategie is discussed. Finally different promotional methodes are discussed based on examples of the ski industry.

More books from GRIN Publishing

Cover of the book Determinants of Growth (General) and Regional Growth, Theory and Evidence by Andreas Leitner
Cover of the book Word Order Strategies of Standard Chinese: An Analysis in Regard to Temporal Sequence by Andreas Leitner
Cover of the book Oktoberfest München. The world's largest public event by Andreas Leitner
Cover of the book Cult Films as a Social Phenomenon in the 1950s by Andreas Leitner
Cover of the book A Comparative Analysis of Internal and External Credit Ratings by Andreas Leitner
Cover of the book Antidumping - The discussion concerning the Anti-dumping case of imported shoes from China and Vietnam by Andreas Leitner
Cover of the book Turkish Entrepreneurship and Integration in Metropolises and Smaller Towns by Andreas Leitner
Cover of the book The performance of the artist Marina Abramovi? in the MoMA - Museum of Modern Art, N.Y. as a mirror of zeitgeist by Andreas Leitner
Cover of the book Governing family enterprises and implications for performance - a financial perspective by Andreas Leitner
Cover of the book The case of Rambus in the US - Standards vs. Antitrust Law by Andreas Leitner
Cover of the book Cultural Awakening and World Peace by Andreas Leitner
Cover of the book 'Jewish Space' in Fin-De-Siècle Vienna and St. Petersburg: Residential, Occupational and Religious Patterns by Andreas Leitner
Cover of the book Gründe der serbischen Regierung für die Ablehnung des österreichischen Ultimatums am 25. Juli 1914 by Andreas Leitner
Cover of the book Exploring Bilingualism - Key Concepts and Basic Issues by Andreas Leitner
Cover of the book Land use in the Greater Mekong Subregion - A Challenge for Society, Economy and Biodiversity by Andreas Leitner
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy