Market audit and analysis

Business & Finance, Marketing & Sales
Cover of the book Market audit and analysis by Nicole Lorat, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nicole Lorat ISBN: 9783638473958
Publisher: GRIN Verlag Publication: February 26, 2006
Imprint: GRIN Verlag Language: English
Author: Nicole Lorat
ISBN: 9783638473958
Publisher: GRIN Verlag
Publication: February 26, 2006
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B (Credit), , 0 entries in the bibliography, language: English, abstract: This report uses an anonymous company which is looking at the process of conducting a complex marketing audit to provide information for corporate planning, identifying external factors influencing its commercial performance and ensuring the use of effective strategies to promote its products, markets and distribution channels in a complex and diversified market place. This report is to help the organisation evaluate the most appropriate analysis tools. It therefore looks at the micro and macro environment, the role of marketing information and research, critical assessments of analytical tools such as PESTEL, Porter's five force analysis, SWOT analysis and Boston Matrix.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B (Credit), , 0 entries in the bibliography, language: English, abstract: This report uses an anonymous company which is looking at the process of conducting a complex marketing audit to provide information for corporate planning, identifying external factors influencing its commercial performance and ensuring the use of effective strategies to promote its products, markets and distribution channels in a complex and diversified market place. This report is to help the organisation evaluate the most appropriate analysis tools. It therefore looks at the micro and macro environment, the role of marketing information and research, critical assessments of analytical tools such as PESTEL, Porter's five force analysis, SWOT analysis and Boston Matrix.

More books from GRIN Verlag

Cover of the book Vermögensverwaltungsgesellschaft als alternative Form der privaten Vermögensverwaltung by Nicole Lorat
Cover of the book Erleben und Verhalten des Rezipienten im Web 2.0 by Nicole Lorat
Cover of the book Hörspiele in Dolby Digital 5.1 Technik by Nicole Lorat
Cover of the book Schulsozialarbeit. Ein Praktikumsbericht by Nicole Lorat
Cover of the book Die komplexe Erinnerungskultur zur NS Geschichte by Nicole Lorat
Cover of the book Wolfgang Klafkis Kritik an ausgewählten Bildungstheorien und der Bezug auf sein Modell der kategorialen Bildung by Nicole Lorat
Cover of the book Über Mary Kaldors These des sozialen Wandels in den neuen Kriegen by Nicole Lorat
Cover of the book Analyse von Bertolt Brechts Ballade 'Vom armen B.B.' by Nicole Lorat
Cover of the book Homosexualität im professionellen Männerfußball by Nicole Lorat
Cover of the book Management in der Malware-Industrie by Nicole Lorat
Cover of the book Die rechtliche Zulässigkeit einer Telefonauskunft-CD-ROM (Stand: 1999) by Nicole Lorat
Cover of the book Unterrichtsstunde: Der tropische Regenwald by Nicole Lorat
Cover of the book Presse- und Öffentlichkeitsarbeit bei professionellen Sportanbietern am Beispiel Profifußball by Nicole Lorat
Cover of the book Besonderheiten virtueller Gruppenkommunikation by Nicole Lorat
Cover of the book Leistungsbewertung und Benotung im Sport by Nicole Lorat
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy