Lufthansa in its competitive environment

Business & Finance, Management & Leadership, Management
Cover of the book Lufthansa in its competitive environment by Martin Albers, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Martin Albers ISBN: 9783638058353
Publisher: GRIN Publishing Publication: June 4, 2008
Imprint: GRIN Publishing Language: English
Author: Martin Albers
ISBN: 9783638058353
Publisher: GRIN Publishing
Publication: June 4, 2008
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 2,1, University of Sunderland (University of Sunderland), course: Contemporary Management, 27 entries in the bibliography, language: English, abstract: After five years of vast losses, especially for the IATA Carrier, which are all scheduled airlines, 2007 will be a successful year for the airline industry, with a forecasted profit of $8.5 billion. The early 21st century marked the industry with high losses and consolidation. Due to the reason that the industry sector highly depends on the external environment: the terrorist attacks of September 11th 2001, magnified by the weak economic conditions in many major countries and more recently the Iraq War and SARS epidemic, have made the last five years unhappy ones, especially for most of the schedules airlines. In addition to that, the liberalisation of the European aviation market enabled low cost airlines to reshape the competitive environment and to make significant impacts in the world's domestic passenger markets, which have previously been largely controlled by full service carriers. The overall market situation is dominated by increasing pressure on cost and productiveness. The global market trend forces a high company concentration that strengthens market positions. Lufthansa - Germany's national carrier was faced, like all other national carriers with the above-mentioned problems and had to find its way out of the crisis. The central question of this report is: With which tools did Lufthansa solve these problems? And are these tools sufficient to be competitive for future developments? This report paper is dealing with the developments in airline business illustrated with the example of Germany's national carrier, the Lufthansa AG, and the enormous company restructuring toward an ideal global player in a highly competitive environment. By analysing the internal and external influences, pressuring the company to adapt, the need of change by Lufthansa will be made more comprehensible. The learning organisation and the role of creativity have become more important during the last decades, especially in fast changing environments like the airline industry where Lufthansa operates. This will be a special regard in chapter four. In the last section of the report a critical analysis will be made on the effectiveness of the organisation's response, and some areas of improvement will be mentioned.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 2,1, University of Sunderland (University of Sunderland), course: Contemporary Management, 27 entries in the bibliography, language: English, abstract: After five years of vast losses, especially for the IATA Carrier, which are all scheduled airlines, 2007 will be a successful year for the airline industry, with a forecasted profit of $8.5 billion. The early 21st century marked the industry with high losses and consolidation. Due to the reason that the industry sector highly depends on the external environment: the terrorist attacks of September 11th 2001, magnified by the weak economic conditions in many major countries and more recently the Iraq War and SARS epidemic, have made the last five years unhappy ones, especially for most of the schedules airlines. In addition to that, the liberalisation of the European aviation market enabled low cost airlines to reshape the competitive environment and to make significant impacts in the world's domestic passenger markets, which have previously been largely controlled by full service carriers. The overall market situation is dominated by increasing pressure on cost and productiveness. The global market trend forces a high company concentration that strengthens market positions. Lufthansa - Germany's national carrier was faced, like all other national carriers with the above-mentioned problems and had to find its way out of the crisis. The central question of this report is: With which tools did Lufthansa solve these problems? And are these tools sufficient to be competitive for future developments? This report paper is dealing with the developments in airline business illustrated with the example of Germany's national carrier, the Lufthansa AG, and the enormous company restructuring toward an ideal global player in a highly competitive environment. By analysing the internal and external influences, pressuring the company to adapt, the need of change by Lufthansa will be made more comprehensible. The learning organisation and the role of creativity have become more important during the last decades, especially in fast changing environments like the airline industry where Lufthansa operates. This will be a special regard in chapter four. In the last section of the report a critical analysis will be made on the effectiveness of the organisation's response, and some areas of improvement will be mentioned.

More books from GRIN Publishing

Cover of the book What parts of a start-up's business model are influenced by incubators? by Martin Albers
Cover of the book A Dead Narrator in Charles Higson's Getting Rid of Mister Kitchen by Martin Albers
Cover of the book Comparison of Harold Pinter's 'The Birthday Party' and 'The Homecoming' with a Special Focus on the Female Characters by Martin Albers
Cover of the book 'Circle of Friends' as novel and film version by Martin Albers
Cover of the book Small Arms Control in Post-Conflict Cambodia: The Effectiveness of Policy Interventions? by Martin Albers
Cover of the book Deliberating Justice: Indigenous Peoples, the World Bank and the Principle of Free Prior Informed Consent by Martin Albers
Cover of the book The Democratic Republic of the Congo - Analysis, Initiatives and Recommendations to a Major Conflict in the Heart of Africa by Martin Albers
Cover of the book Monetary reforms in comparison - Denmark (1813) and Germany (1948) by Martin Albers
Cover of the book 650 Jahre Goldene Bulle Karls IV. von 1356 by Martin Albers
Cover of the book From Germany to the United States to Germany: Emigration and Remigration Between 1800 and 1914 by Martin Albers
Cover of the book The Actual US Climate Policy In Comparison With The Global Climate Protection And The Interrelation With The US Economy by Martin Albers
Cover of the book Applied Marketing Strategy - The Rocker Hotel Sunderland by Martin Albers
Cover of the book Generic vs. hybrid competitive strategies by Martin Albers
Cover of the book Leadership traits and theories. A Review by Martin Albers
Cover of the book Case Study 'Risk and Decision Making' by Martin Albers
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy