LIDL's implementation of discount supermarkets in Sweden

Business & Finance, Marketing & Sales
Cover of the book LIDL's implementation of discount supermarkets in Sweden by Hauke Barschel, GRIN Verlag
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Author: Hauke Barschel ISBN: 9783638298995
Publisher: GRIN Verlag Publication: August 9, 2004
Imprint: GRIN Verlag Language: English
Author: Hauke Barschel
ISBN: 9783638298995
Publisher: GRIN Verlag
Publication: August 9, 2004
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,9 (B+), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work provides an exemplified analysis of a company's internationalisation. The chosen example is a possible implementation of LIDL discount supermarkets in Sweden. The analysis encompasses an investigation of the external environment (PEST), a risk assessment and a consideration of market entry strategies. Furthermore it adds an identification of implications for the marketing mix and implications for organisational resources and management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,9 (B+), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work provides an exemplified analysis of a company's internationalisation. The chosen example is a possible implementation of LIDL discount supermarkets in Sweden. The analysis encompasses an investigation of the external environment (PEST), a risk assessment and a consideration of market entry strategies. Furthermore it adds an identification of implications for the marketing mix and implications for organisational resources and management.

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