LIDL's implementation of discount supermarkets in Sweden

Business & Finance, Marketing & Sales
Cover of the book LIDL's implementation of discount supermarkets in Sweden by Hauke Barschel, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Hauke Barschel ISBN: 9783638298995
Publisher: GRIN Verlag Publication: August 9, 2004
Imprint: GRIN Verlag Language: English
Author: Hauke Barschel
ISBN: 9783638298995
Publisher: GRIN Verlag
Publication: August 9, 2004
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,9 (B+), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work provides an exemplified analysis of a company's internationalisation. The chosen example is a possible implementation of LIDL discount supermarkets in Sweden. The analysis encompasses an investigation of the external environment (PEST), a risk assessment and a consideration of market entry strategies. Furthermore it adds an identification of implications for the marketing mix and implications for organisational resources and management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,9 (B+), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work provides an exemplified analysis of a company's internationalisation. The chosen example is a possible implementation of LIDL discount supermarkets in Sweden. The analysis encompasses an investigation of the external environment (PEST), a risk assessment and a consideration of market entry strategies. Furthermore it adds an identification of implications for the marketing mix and implications for organisational resources and management.

More books from GRIN Verlag

Cover of the book Bedingungsloses Grundeinkommen. Eine realistische Alternative? by Hauke Barschel
Cover of the book Abschreibungen als Einflussfaktor beim 'Cash Value Added' und beim Ökonomischen Gewinn by Hauke Barschel
Cover of the book Sport in den Erziehungskonzepten von Platons Idealstaatsentwürfen by Hauke Barschel
Cover of the book Mobbing in der Grundschule: Untersuchung ausgewählter Präventions- und Interventionsprojekte by Hauke Barschel
Cover of the book Instrumente zur Zielkostenerreichung im Target Costing by Hauke Barschel
Cover of the book Unterrichtseinheit: Erstellung eines Regenstabs (6. Klasse) by Hauke Barschel
Cover of the book Eine Einführung in die Thematik der internationalen und nationalen Schulleistungsvergleiche by Hauke Barschel
Cover of the book Bedeutung und ethische Konsequenzen sportlicher Höchstleistungen im Kindes- und Jugendalter by Hauke Barschel
Cover of the book Implementierung ökonomischer Ansätze in der Sozialen Arbeit: Praxisbeispiele by Hauke Barschel
Cover of the book Lean Management. Umsetzung in Dienstleistungsunternehmen by Hauke Barschel
Cover of the book The Role of the Precautionary Principle in EU Risk Regulation by Hauke Barschel
Cover of the book Geschlecht: behindert - Besonderes Merkmal: Frau by Hauke Barschel
Cover of the book Möglichkeiten und Grenzen gelingenden Lebens in der heilpädagogischen Begleitung heranwachsender autistischer Menschen aus ethischer Perspektive by Hauke Barschel
Cover of the book Über 'Trinität und Reich' Gottes von Jürgen Moltmann by Hauke Barschel
Cover of the book Über den Rechtspopulismus in Österreich und Italien by Hauke Barschel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy