Learning From Winners
How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success
Business & Finance, Marketing & Sales, Research, Consumer Behaviour, Advertising & Promotion
| Author: | Raymond Pettit | ISBN: | 9781136676765 |
| Publisher: | Taylor and Francis | Publication: | August 27, 2007 |
| Imprint: | Psychology Press | Language: | English |
| Author: | Raymond Pettit |
| ISBN: | 9781136676765 |
| Publisher: | Taylor and Francis |
| Publication: | August 27, 2007 |
| Imprint: | Psychology Press |
| Language: | English |
This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in
This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in
