Raymond Pettit: 2 books

Occupy Wall Street did not come from nowhere. It was part of a long history of riot, revolt, uprising, and sometimes even revolution that has shaped New York City. From the earliest European colonization to the present, New Yorkers have been revolting. Hard hitting, revealing, and insightful, Revolting...

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in