Key Business Analytics

The 60+ Business Analysis Tools Every Manager Needs To Know

Business & Finance, Management & Leadership, Planning & Forecasting, Management
Cover of the book Key Business Analytics by Bernard Marr, Pearson Education Limited
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Author: Bernard Marr ISBN: 9781292017464
Publisher: Pearson Education Limited Publication: February 10, 2016
Imprint: FT Publishing International Language: English
Author: Bernard Marr
ISBN: 9781292017464
Publisher: Pearson Education Limited
Publication: February 10, 2016
Imprint: FT Publishing International
Language: English

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities.

 

 

It includes analysis techniques within the following categories:

  • Financial analytics – cashflow, profitability, sales forecasts
  • Market analytics – market size, market trends, marketing channels
  • Customer analytics – customer lifetime values, social media, customer needs
  • Employee analytics – capacity, performance, leadership
  • Operational analytics – supply chains, competencies, environmental impact
  • Bare business analytics – sentiments, text, correlations

Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:

  • What is it?
  • When should I use it?
  • How do I use it?
  • Tips and pitfalls
  • Further reading

This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities.

 

 

It includes analysis techniques within the following categories:

Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:

This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.

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