Is segmentation effective?

That is, does one or more market groups appear to be identifiable and measurable, accessible, substantial, and responsive?

Business & Finance, Industries & Professions, Distribution
Cover of the book Is segmentation effective? by Barbara Krolikowski, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Barbara Krolikowski ISBN: 9783640249923
Publisher: GRIN Publishing Publication: January 20, 2009
Imprint: GRIN Publishing Language: English
Author: Barbara Krolikowski
ISBN: 9783640249923
Publisher: GRIN Publishing
Publication: January 20, 2009
Imprint: GRIN Publishing
Language: English

Essay from the year 2000 in the subject Business economics - Trade and Distribution, grade: 2,0, Waterford Institute of Technology, language: English, abstract: Is segmentation effective? That is, does one or more market groups appear to be identifiable and measurable, accessible, substantial, and responsive? If you have a market for a product with one or more consumers you have the possibility to segment this market, because the consumers wanted different types of a product. If you ask twenty people why they want for example a special kind of a car you probably would receive twenty different answers. Some see a car as a status symbol or others wanted to have a comfortable car and for a few people the price is the most important factor. Such a market called 'heterogeneous market'. For this kind of market companies make market segmentation. But what is market segmentation? Market segmentation is the process of splitting customers in different groups, segments consisting of people who have relatively similar product needs. The purpose is to design a marketing mix that more precisely matches the needs of individuals in a selected segment.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2000 in the subject Business economics - Trade and Distribution, grade: 2,0, Waterford Institute of Technology, language: English, abstract: Is segmentation effective? That is, does one or more market groups appear to be identifiable and measurable, accessible, substantial, and responsive? If you have a market for a product with one or more consumers you have the possibility to segment this market, because the consumers wanted different types of a product. If you ask twenty people why they want for example a special kind of a car you probably would receive twenty different answers. Some see a car as a status symbol or others wanted to have a comfortable car and for a few people the price is the most important factor. Such a market called 'heterogeneous market'. For this kind of market companies make market segmentation. But what is market segmentation? Market segmentation is the process of splitting customers in different groups, segments consisting of people who have relatively similar product needs. The purpose is to design a marketing mix that more precisely matches the needs of individuals in a selected segment.

More books from GRIN Publishing

Cover of the book Escape of Science - The Emigration and Forced Migration of Scientists, Scholars and Economists from Germany 1933-1945 by Barbara Krolikowski
Cover of the book The illusion of objectivity, the question of ethics, or give the right support by Barbara Krolikowski
Cover of the book Filmmusikanalyse/-protokoll zu '23 Nichts ist so wie es scheint' by Barbara Krolikowski
Cover of the book Cannibal ante Portas by Barbara Krolikowski
Cover of the book The Franco-German Relationship by Barbara Krolikowski
Cover of the book Deception and villainy in Shakespeare's 'Much ado about nothing' by Barbara Krolikowski
Cover of the book The questions of choice and morals in 'The Spoils of Poynton' by Barbara Krolikowski
Cover of the book Microeconomic and Macroeconomic Effects of TTIP (Transatlantic Trade and Investment Partnership) by Barbara Krolikowski
Cover of the book International Law and Human Rights. Hate Speech as a Symptom and Cause of Hatred by Barbara Krolikowski
Cover of the book Bedeutung von Tests bei der Einführung von Produkten by Barbara Krolikowski
Cover of the book Process Virtualization Theory in the Public Sector: A Scale Development Study by Barbara Krolikowski
Cover of the book Strategy, Structure, and Control of Multinational Enterprises in International Business Environments by Barbara Krolikowski
Cover of the book 'Why Can´t You and Your Brother Be More Like Other People?': Amanda´s Way of Dealing with Her Loneliness and Its Effects on Laura by Barbara Krolikowski
Cover of the book Essen als sozialer Parameter in Nikolaj Gogol's 'Revizor' by Barbara Krolikowski
Cover of the book Telephone Conversations From A Conversation Analysis Perspective by Barbara Krolikowski
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy