Is segmentation effective?

That is, does one or more market groups appear to be identifiable and measurable, accessible, substantial, and responsive?

Business & Finance, Industries & Professions, Distribution
Cover of the book Is segmentation effective? by Barbara Krolikowski, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Barbara Krolikowski ISBN: 9783640249923
Publisher: GRIN Publishing Publication: January 20, 2009
Imprint: GRIN Publishing Language: English
Author: Barbara Krolikowski
ISBN: 9783640249923
Publisher: GRIN Publishing
Publication: January 20, 2009
Imprint: GRIN Publishing
Language: English

Essay from the year 2000 in the subject Business economics - Trade and Distribution, grade: 2,0, Waterford Institute of Technology, language: English, abstract: Is segmentation effective? That is, does one or more market groups appear to be identifiable and measurable, accessible, substantial, and responsive? If you have a market for a product with one or more consumers you have the possibility to segment this market, because the consumers wanted different types of a product. If you ask twenty people why they want for example a special kind of a car you probably would receive twenty different answers. Some see a car as a status symbol or others wanted to have a comfortable car and for a few people the price is the most important factor. Such a market called 'heterogeneous market'. For this kind of market companies make market segmentation. But what is market segmentation? Market segmentation is the process of splitting customers in different groups, segments consisting of people who have relatively similar product needs. The purpose is to design a marketing mix that more precisely matches the needs of individuals in a selected segment.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2000 in the subject Business economics - Trade and Distribution, grade: 2,0, Waterford Institute of Technology, language: English, abstract: Is segmentation effective? That is, does one or more market groups appear to be identifiable and measurable, accessible, substantial, and responsive? If you have a market for a product with one or more consumers you have the possibility to segment this market, because the consumers wanted different types of a product. If you ask twenty people why they want for example a special kind of a car you probably would receive twenty different answers. Some see a car as a status symbol or others wanted to have a comfortable car and for a few people the price is the most important factor. Such a market called 'heterogeneous market'. For this kind of market companies make market segmentation. But what is market segmentation? Market segmentation is the process of splitting customers in different groups, segments consisting of people who have relatively similar product needs. The purpose is to design a marketing mix that more precisely matches the needs of individuals in a selected segment.

More books from GRIN Publishing

Cover of the book The Poetry of Robert Burns and the Relationship of his Contemporaries to it by Barbara Krolikowski
Cover of the book Female Muslim Characters and the Lure of the Hybrid. 'My name is Salma' by Fadia Faquir by Barbara Krolikowski
Cover of the book International Political Economy: Susan Strange by Barbara Krolikowski
Cover of the book Booker T. Washington and his idea of industrial education at Tuskegee Institute by Barbara Krolikowski
Cover of the book Hanif Kureishi's 'The Buddha of Suburbia' and the Topic of Racism by Barbara Krolikowski
Cover of the book All That Glitters is not Gold - The Impact of Frustrated Consumerism on German Reunification by Barbara Krolikowski
Cover of the book To what extent does Europeanization affect national political parties? by Barbara Krolikowski
Cover of the book The Impact of Arab World Satellite Television on the Democratisation Process in the MENA States by Barbara Krolikowski
Cover of the book Discussion of Lunds vision of an emerging norm of prevention in the context of the unfolding crisis in Zimbabwe by Barbara Krolikowski
Cover of the book The development, pilot and randomised controlled trial of a psychosexual rehabilitation information booklet for women undergoing pelvic radiation therapy for gynaecological or anorectal cancer by Barbara Krolikowski
Cover of the book A Comprehensive Overview of Criteria Defining a Third-World-Country and an Exemplification of the Development of AIDS in the Sub-Saharan African State of Zambia by Barbara Krolikowski
Cover of the book Brad Anderson: 'The Machinist' - A Film Review by Barbara Krolikowski
Cover of the book Language and Aboriginal Culture in Australia: Linguistic Imperialism of English or Language Ecology by Barbara Krolikowski
Cover of the book Diversity in the German Hospitality Industry and how it affects Human Resources Management concerning women friendly working policies by Barbara Krolikowski
Cover of the book 'I'll be home by christmas' - An analysis of the first year of the Great War by Barbara Krolikowski
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy