Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book Inside the Tornado by Geoffrey A. Moore, HarperCollins e-books
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Author: Geoffrey A. Moore ISBN: 9780061808630
Publisher: HarperCollins e-books Publication: March 17, 2009
Imprint: HarperCollins e-books Language: English
Author: Geoffrey A. Moore
ISBN: 9780061808630
Publisher: HarperCollins e-books
Publication: March 17, 2009
Imprint: HarperCollins e-books
Language: English

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

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