Geoffrey A Moore: 9 books
Cruzando el abismo
Cómo vender productos disruptivos a consumidores generalistas
Language: Spanish
Release Date: October 1, 2015
En Cruzando el abismo, Geoffrey A. Moore describe lo que denomina el Ciclo Vital de Adopción de Tecnología, cuya idea principal es que no todos los consumidores son iguales. Hay entusiastas de la tecnología o visionarios que adoptan los productos nuevos muy rápidamente, a pesar de estar inmaduros....
Living on the Fault Line, Revised Edition
Managing for Shareholder Value in Any Economy
Language: English
Release Date: October 13, 2009
The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it.
In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling...
Crossing the Chasm, 3rd Edition
Marketing and Selling Disruptive Products to Mainstream Customers
Language: English
Release Date: January 28, 2014
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters,...
Dealing with Darwin
How Great Companies Innovate at Every Phase of Their Evolution
Language: English
Release Date: December 29, 2005
Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he’s back with a book for established businesses that need to learn how to adapt—or suffer the...
Escape Velocity
Free Your Company's Future from the Pull of the Past
Language: English
Release Date: September 6, 2011
“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple
InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past...
The Gorilla Game, Revised Edition
Picking Winners in High Technology
Language: English
Release Date: October 13, 2009
The Possibilities Are Staggering:
Had you invested $10,000 in Cisco Systems back in early 1990, your investment would now be worth $3,650,000
Similarly, a $10,000 investment made in Microsoft in 1986 would be valued at more than $4,721,000 today
$10,000 invested in Yahoo! in 1996...
Inside the Tornado
Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Language: English
Release Date: March 17, 2009
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.
Once a product "crosses...
Crossing the Chasm
Marketing and Selling Technology Project
Language: English
Release Date: March 17, 2009
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis...
by John Law, Kalpana Shankar, David Hakken
Language: English
Release Date: December 16, 2016
Language: English
Release Date: December 16, 2016
The fourth edition of an authoritative overview, with all new chapters that capture the state of the art in a rapidly growing field.
Science and Technology Studies (STS) is a flourishing interdisciplinary field that examines the transformative power of science and technology to arrange and...