Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view

Examples of Germany, the UK, the US and Japan

Business & Finance, Marketing & Sales
Cover of the book Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view by Miriam Mennen, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Miriam Mennen ISBN: 9783640569427
Publisher: GRIN Publishing Publication: March 19, 2010
Imprint: GRIN Publishing Language: English
Author: Miriam Mennen
ISBN: 9783640569427
Publisher: GRIN Publishing
Publication: March 19, 2010
Imprint: GRIN Publishing
Language: English

Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84% - A, University of Sunderland, course: Marketing Strategy, language: English, abstract: Due to the world's demographic development towards an increasing aging population, various richer economies experience major changes influencing the specific industries. This report will illustrate the implications of these changes, with particular reference to the population over the age of 65, on the pharmaceutical and the tourism industry from a marketing point of view. Examples will be drawn from the US, the UK, Germany and Japan as they are highly affected by the changing demographics. The main purpose of the report is among others to outline significant impacts on the micro and macro environment, relating to the mentioned industries. Furthermore, the implications on the particular marketing strategies will be evaluated in order to solve potential problems with their implementation. Finally, recommendations will be given on how to overcome these problems and difficulties.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84% - A, University of Sunderland, course: Marketing Strategy, language: English, abstract: Due to the world's demographic development towards an increasing aging population, various richer economies experience major changes influencing the specific industries. This report will illustrate the implications of these changes, with particular reference to the population over the age of 65, on the pharmaceutical and the tourism industry from a marketing point of view. Examples will be drawn from the US, the UK, Germany and Japan as they are highly affected by the changing demographics. The main purpose of the report is among others to outline significant impacts on the micro and macro environment, relating to the mentioned industries. Furthermore, the implications on the particular marketing strategies will be evaluated in order to solve potential problems with their implementation. Finally, recommendations will be given on how to overcome these problems and difficulties.

More books from GRIN Publishing

Cover of the book Comparative analysis of political systems of Lebanon and Switzerland by Miriam Mennen
Cover of the book United Kingdom's Challenges in the European Monetary and Economic Union (EMU) by Miriam Mennen
Cover of the book The problem of Du and Sie in the German Language. An approach. by Miriam Mennen
Cover of the book Guevara and Foco theories of guerrilla warfare by Miriam Mennen
Cover of the book Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development by Miriam Mennen
Cover of the book Franchising als Vertriebsform by Miriam Mennen
Cover of the book Everything but healthy - A power structure analysis of the U.S. health system by Miriam Mennen
Cover of the book Das Nibelungenlied - medieval society and modern usage by Miriam Mennen
Cover of the book Metafiction in American Short Stories - Readers' Perception of Language and Symbols in Shattered Realities. by Miriam Mennen
Cover of the book Market selection and Market entry decisions for foreign markets. Lambertz GmbH & Co. KG's gingerbread by Miriam Mennen
Cover of the book The Creative Kitchen by Miriam Mennen
Cover of the book Comparison of the CAPM, the Fama-French Three Factor Model and Modifications by Miriam Mennen
Cover of the book The Novel 'Tsotsi' and its Adaptation on Film by Miriam Mennen
Cover of the book Doping and Detection in Professional Sport by Miriam Mennen
Cover of the book A Prairie Stage Companion - Current Structure And Development of Professional Theatre in the United States by Miriam Mennen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy