Online advertising as transnational communication
How do people use Internet-mediated transnational communication?
Nonfiction, Computers, Application Software, Multimedia
| Author: | Sebastian Plappert | ISBN: | 9783640664672 |
| Publisher: | GRIN Publishing | Publication: | July 19, 2010 |
| Imprint: | GRIN Publishing | Language: | English |
| Author: | Sebastian Plappert |
| ISBN: | 9783640664672 |
| Publisher: | GRIN Publishing |
| Publication: | July 19, 2010 |
| Imprint: | GRIN Publishing |
| Language: | English |
Essay from the year 2007 in the subject Communications - Multimedia, Internet, New Technologies, grade: C, Macquarie University, course: ICOM 817 Transnational Communication, language: English, abstract: Emanating from the advertising industry's perspective, this papaer will examine the role of internet users as consumers. After briefly considering the effects of globalisation on advertising, the paper will describe the most prominent methods of online advertising, before exploring the applied concept of addressing users as consumers in the World Wide Web.
Essay from the year 2007 in the subject Communications - Multimedia, Internet, New Technologies, grade: C, Macquarie University, course: ICOM 817 Transnational Communication, language: English, abstract: Emanating from the advertising industry's perspective, this papaer will examine the role of internet users as consumers. After briefly considering the effects of globalisation on advertising, the paper will describe the most prominent methods of online advertising, before exploring the applied concept of addressing users as consumers in the World Wide Web.
