Implementing Key Account Management

Designing Customer-Centric Processes for Mutual Growth

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Implementing Key Account Management by Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt ISBN: 9780749482763
Publisher: Kogan Page Publication: August 3, 2018
Imprint: Kogan Page Language: English
Author: Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt
ISBN: 9780749482763
Publisher: Kogan Page
Publication: August 3, 2018
Imprint: Kogan Page
Language: English

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies.

Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies.

Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.

More books from Kogan Page

Cover of the book International Communications Strategy by Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt
Cover of the book Supervision in Coaching by Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt
Cover of the book Organizational Management by Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt
Cover of the book Spending Advertising Money in the Digital Age by Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt
Cover of the book Too Fast to Think by Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt
Cover of the book Employee Risk Management by Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt
Cover of the book Pioneers of Digital by Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt
Cover of the book Malcolm McDonald on Marketing Planning by Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt
Cover of the book Customer Care Excellence by Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt
Cover of the book Writing Skills for Public Relations by Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt
Cover of the book Ultimate Interview by Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt
Cover of the book How to Pass the QTS Numeracy and Literacy Skills Tests by Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt
Cover of the book Leadership PQ by Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt
Cover of the book The Complete Guide to Property Development for the Small Investor by Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt
Cover of the book Logistics and Retail Management by Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy