How to Sell More

Tools and Techniques from Harvard Business Review

Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book How to Sell More by Harvard Business Review, Harvard Business Review Press
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Author: Harvard Business Review ISBN: 9781422196304
Publisher: Harvard Business Review Press Publication: February 26, 2013
Imprint: Harvard Business Review Press Language: English
Author: Harvard Business Review
ISBN: 9781422196304
Publisher: Harvard Business Review Press
Publication: February 26, 2013
Imprint: Harvard Business Review Press
Language: English

Over the last decade, technology has dramatically changed the role of salespeople at companies of all sizes. But one crucial fact remains: Sales is the most vital function of every business.

In How to Sell More, the editors of Harvard Business Review have gathered advice from some of the world’s top business professors, consultants, trainers, and sales managers. In these collected essays, you’ll learn how to:

• Effectively recruit, train, manage, and support these key employees
• Use smart pricing, promotions, and incentives to make your sales team more successful
• Avoid the biggest mistakes entrepreneurs make when pursuing their first sales
• Master the daily challenges of selling, from planning a sales call to handling a potential customer’s toughest questions

More than most workers, salespeople perform in a field where success is easily measured: How much did you sell today, this week, this quarter? If you’re looking for ways to bump up those numbers, this book offers you valuable insights and practical tools.

HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Over the last decade, technology has dramatically changed the role of salespeople at companies of all sizes. But one crucial fact remains: Sales is the most vital function of every business.

In How to Sell More, the editors of Harvard Business Review have gathered advice from some of the world’s top business professors, consultants, trainers, and sales managers. In these collected essays, you’ll learn how to:

• Effectively recruit, train, manage, and support these key employees
• Use smart pricing, promotions, and incentives to make your sales team more successful
• Avoid the biggest mistakes entrepreneurs make when pursuing their first sales
• Master the daily challenges of selling, from planning a sales call to handling a potential customer’s toughest questions

More than most workers, salespeople perform in a field where success is easily measured: How much did you sell today, this week, this quarter? If you’re looking for ways to bump up those numbers, this book offers you valuable insights and practical tools.

HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional.

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