How to Say it: Creating Complete Customer Satisfaction
Winning Words, Phrases, and Strategies to Build Lasting Relationships in Sales a nd Service
Business & Finance, Marketing & Sales, Customer Service, Human Resources & Personnel Management, Skills, Sales & Selling
| Author: | Jack Griffin | ISBN: | 9781101623688 |
| Publisher: | Penguin Publishing Group | Publication: | March 5, 2013 |
| Imprint: | Prentice Hall Press | Language: | English |
| Author: | Jack Griffin |
| ISBN: | 9781101623688 |
| Publisher: | Penguin Publishing Group |
| Publication: | March 5, 2013 |
| Imprint: | Prentice Hall Press |
| Language: | English |
A guide to effectively communicating with customers to create lasting—and repeat—business relationships.
This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples.
Unlike the vast majority of books that deal with customer communication, How to Say It®: Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to:
- Speak the language of Yes by asking the right questions
- Get referrals through established customers
- Offer value through solutions, satisfaction, and trust
- Anticipate and preempt objections
- Own a problem by owning the solution
A guide to effectively communicating with customers to create lasting—and repeat—business relationships.
This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples.
Unlike the vast majority of books that deal with customer communication, How to Say It®: Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to:
- Speak the language of Yes by asking the right questions
- Get referrals through established customers
- Offer value through solutions, satisfaction, and trust
- Anticipate and preempt objections
- Own a problem by owning the solution
