Health Advocacy

A Communication Approach

Nonfiction, Reference & Language, Language Arts, Communication, Health & Well Being, Medical
Cover of the book Health Advocacy by Marifran Mattson, Chervin Lam, Peter Lang
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Marifran Mattson, Chervin Lam ISBN: 9781454197461
Publisher: Peter Lang Publication: February 18, 2016
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author: Marifran Mattson, Chervin Lam
ISBN: 9781454197461
Publisher: Peter Lang
Publication: February 18, 2016
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

There is growing emphasis in Health Communication on the study of communication processes that aim to change systems, policies, beliefs, attitudes, and/or behaviors for the betterment of the health of individuals and communities. Engagement on behalf of individual and community health is the basis of health advocacy - the attempted effort to change health policies so that better health outcomes may result.
This book explores the processes and strategies involved in creating a health advocacy campaign to guide current and aspiring health advocates to successfully advocate for policy change.
The Health Communication Advocacy Model is provided as a framework for exploring these issues. The model emphasizes the message design process, particularly in the tailoring of messages to address the needs of target audiences. However, consideration of important health advocacy concepts also is provided, including how to organize an advocacy team, approaches to formative research, research-based strategies for crafting effective health advocacy messages, and recommendations for what to do when an advocacy campaign is ending. This framework is designed for users to execute an advocacy effort for any health issue – from obesity, to cancer and smoking - in an efficient and effective manner.
Ultimately, readers will learn how to lead a successful advocacy campaign and accomplish their desired advocacy goals.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

There is growing emphasis in Health Communication on the study of communication processes that aim to change systems, policies, beliefs, attitudes, and/or behaviors for the betterment of the health of individuals and communities. Engagement on behalf of individual and community health is the basis of health advocacy - the attempted effort to change health policies so that better health outcomes may result.
This book explores the processes and strategies involved in creating a health advocacy campaign to guide current and aspiring health advocates to successfully advocate for policy change.
The Health Communication Advocacy Model is provided as a framework for exploring these issues. The model emphasizes the message design process, particularly in the tailoring of messages to address the needs of target audiences. However, consideration of important health advocacy concepts also is provided, including how to organize an advocacy team, approaches to formative research, research-based strategies for crafting effective health advocacy messages, and recommendations for what to do when an advocacy campaign is ending. This framework is designed for users to execute an advocacy effort for any health issue – from obesity, to cancer and smoking - in an efficient and effective manner.
Ultimately, readers will learn how to lead a successful advocacy campaign and accomplish their desired advocacy goals.

More books from Peter Lang

Cover of the book Reimagineering the Nation by Marifran Mattson, Chervin Lam
Cover of the book Studies on Socialist Realism by Marifran Mattson, Chervin Lam
Cover of the book Die Gewaehrleistung des Internetzugangs im Grundgesetz by Marifran Mattson, Chervin Lam
Cover of the book Arrested Mourning by Marifran Mattson, Chervin Lam
Cover of the book Funding Journalism in the Digital Age by Marifran Mattson, Chervin Lam
Cover of the book Die Flucht vor der Vernunft und die Suche nach ihr by Marifran Mattson, Chervin Lam
Cover of the book Identity, Social Activism, and the Pursuit of Higher Education by Marifran Mattson, Chervin Lam
Cover of the book Le corps de laudible by Marifran Mattson, Chervin Lam
Cover of the book «Protection, Prevention, Prosecution»: by Marifran Mattson, Chervin Lam
Cover of the book Die einvernehmliche Beendigung von Kartellbußgeldverfahren vor der Europaeischen Kommission und dem Bundeskartellamt by Marifran Mattson, Chervin Lam
Cover of the book Psychologie der Lebendorganspende by Marifran Mattson, Chervin Lam
Cover of the book Jenseits by Marifran Mattson, Chervin Lam
Cover of the book Strafgewaltkonflikte und ihre Loesung by Marifran Mattson, Chervin Lam
Cover of the book Die Gemeinwohlaufgabe von Rechnungshoefen by Marifran Mattson, Chervin Lam
Cover of the book Elterliche Sorge im deutschen und im polnischen Recht mit dem Schwerpunkt der Rechtslage bei nicht miteinander verheirateten Eltern by Marifran Mattson, Chervin Lam
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy