Hands-On Social Marketing

A Step-by-Step Guide to Designing Change for Good

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Hands-On Social Marketing by Nedra Kline Weinreich, SAGE Publications
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Author: Nedra Kline Weinreich ISBN: 9781452237060
Publisher: SAGE Publications Publication: October 12, 2010
Imprint: SAGE Publications, Inc Language: English
Author: Nedra Kline Weinreich
ISBN: 9781452237060
Publisher: SAGE Publications
Publication: October 12, 2010
Imprint: SAGE Publications, Inc
Language: English

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.

The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.

The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

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