A Step-by-Step Guide to Designing Change for Good
by
Nedra Kline Weinreich
Language: English
Release Date: October 12, 2010
This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process:...