Google Inc. - An Industry Power House

Business & Finance, Marketing & Sales
Cover of the book Google Inc. - An Industry Power House by Adam Tar, GRIN Verlag
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Author: Adam Tar ISBN: 9783656030263
Publisher: GRIN Verlag Publication: October 17, 2011
Imprint: GRIN Verlag Language: German
Author: Adam Tar
ISBN: 9783656030263
Publisher: GRIN Verlag
Publication: October 17, 2011
Imprint: GRIN Verlag
Language: German

Essay aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: .95%, Webster University (Sarasota), Veranstaltung: MKT5000, Sprache: Deutsch, Abstract: Google Inc. is a company known for many things. In particular, they are known as one of the best companies with which to be employed. It is also know for being the top search engine used around the world and placing second under Apple for the Worlds Most Admired Companies. According to CNN 'Google, in second place after Apple, maintains its reign as the king of search. ('World's Most Admired Companies 2011,' n.d.). What has allowed Google Inc. to accomplish such a high level of success in a market segment that is over-saturated with so many other options? Google Inc., unlike many other companies in its market segment has focused primarily their search engine 'It's best to do one thing really, really well. We do search. With one of the world's largest research groups focused exclusively on solving search problems, we know what we do well, and how we can do it better.

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Essay aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: .95%, Webster University (Sarasota), Veranstaltung: MKT5000, Sprache: Deutsch, Abstract: Google Inc. is a company known for many things. In particular, they are known as one of the best companies with which to be employed. It is also know for being the top search engine used around the world and placing second under Apple for the Worlds Most Admired Companies. According to CNN 'Google, in second place after Apple, maintains its reign as the king of search. ('World's Most Admired Companies 2011,' n.d.). What has allowed Google Inc. to accomplish such a high level of success in a market segment that is over-saturated with so many other options? Google Inc., unlike many other companies in its market segment has focused primarily their search engine 'It's best to do one thing really, really well. We do search. With one of the world's largest research groups focused exclusively on solving search problems, we know what we do well, and how we can do it better.

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