Global competitiveness of the car industry

A double diamond approach of Volkswagen and Toyota

Business & Finance, Economics, International
Cover of the book Global competitiveness of the car industry by Lukas Brinkmann, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lukas Brinkmann ISBN: 9783640850068
Publisher: GRIN Publishing Publication: March 3, 2011
Imprint: GRIN Publishing Language: English
Author: Lukas Brinkmann
ISBN: 9783640850068
Publisher: GRIN Publishing
Publication: March 3, 2011
Imprint: GRIN Publishing
Language: English

Scientific Study from the year 2009 in the subject Economics - International Economic Relations, grade: 1,3, , course: International Business Relations, language: English, abstract: After purchasing the German sports car producer Porsche AG, Europe's biggest car company, the Volkswagen AG (VW) is now made up of ten brands. After several years of sustainable growth and acquisitions, VW's aim is to outstrip the leading Japanese car company Toyota Motor Corporation (Toyota). Impressive key figures, a successful global growth strategy and possibly further aqcuisitions may be some key points to achieve their ultimate aim of being the world's biggest car producer by 2018. To give us a more detailed picture a generalized double diamond approach will examine the global competitiveness of both VW and Toyota.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Scientific Study from the year 2009 in the subject Economics - International Economic Relations, grade: 1,3, , course: International Business Relations, language: English, abstract: After purchasing the German sports car producer Porsche AG, Europe's biggest car company, the Volkswagen AG (VW) is now made up of ten brands. After several years of sustainable growth and acquisitions, VW's aim is to outstrip the leading Japanese car company Toyota Motor Corporation (Toyota). Impressive key figures, a successful global growth strategy and possibly further aqcuisitions may be some key points to achieve their ultimate aim of being the world's biggest car producer by 2018. To give us a more detailed picture a generalized double diamond approach will examine the global competitiveness of both VW and Toyota.

More books from GRIN Publishing

Cover of the book Our concept of art in light of the strata theory by Lukas Brinkmann
Cover of the book The Economics of European Integration: System Competition versus Harmonization by Lukas Brinkmann
Cover of the book Habitual Entrepreneurship by Lukas Brinkmann
Cover of the book The Pathology of Bartleby by Lukas Brinkmann
Cover of the book The School of the Americas by Lukas Brinkmann
Cover of the book Philip Freneau 'The Wild Honey Suckle' and 'To a New England Poet' by Lukas Brinkmann
Cover of the book How was the behavior of the US in Foreign Policy from 1917 till the end of the Vietnam War and what are the different possibilities? by Lukas Brinkmann
Cover of the book Counterinsurgency Vignettes by Lukas Brinkmann
Cover of the book The Presentation of Death in the Morality Play 'Everyman' by Lukas Brinkmann
Cover of the book South Africa - From Apartheid to democracy by Lukas Brinkmann
Cover of the book Language at War. A Critical Discourse Analysis by Speeches of Bush and Obama on War and Terrorism by Lukas Brinkmann
Cover of the book Variation in Scotland: The Linguistic Status of Scots Then and Now by Lukas Brinkmann
Cover of the book Europe and the United States, and in-between the International Criminal Court (ICC) by Lukas Brinkmann
Cover of the book Building up the Church of Christ by Lukas Brinkmann
Cover of the book The National Organization for Women and the fight for the Equal Rights Amendment by Lukas Brinkmann
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy