Foreign Market Servicing Decision - Beiersdorf on the Russian market.

Beiersdorf on the Russian market.

Business & Finance, Management & Leadership, Management
Cover of the book Foreign Market Servicing Decision - Beiersdorf on the Russian market. by Alexander Dürr, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Alexander Dürr ISBN: 9783638335553
Publisher: GRIN Publishing Publication: January 4, 2005
Imprint: GRIN Publishing Language: English
Author: Alexander Dürr
ISBN: 9783638335553
Publisher: GRIN Publishing
Publication: January 4, 2005
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Leeds Metropolitan University (Business School), course: International Business, 22 entries in the bibliography, language: English, abstract: As an example of international expansion this work will focus on the Beiersdorf AG and its intension to enter into the Russian market for cosmetic products. Although Beiersdorf is a Multi-National-Enterprise (MNE) with a high degree of experiences in foreign markets, they could be confronted with particular conditions as the Russian market is very specific. The report is fundamentally structured in three main parts: First a short introduction about the Beiersdorf AG and their (cosmetic) products will be given. The second part is a detailed analysis of its environment and starts with assessing the firms strength ands weaknesses. Afterwards possible opportunities and threats for Beiersdorf in Russia will be analysed with regard to the competitive and external environment. The last section will focus on a Foreign Market Servicing Strategy (F.M.S.) for the market entry of Beiersdorf developed on the data of the analysis including the pros and cons of the suggested strategy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Leeds Metropolitan University (Business School), course: International Business, 22 entries in the bibliography, language: English, abstract: As an example of international expansion this work will focus on the Beiersdorf AG and its intension to enter into the Russian market for cosmetic products. Although Beiersdorf is a Multi-National-Enterprise (MNE) with a high degree of experiences in foreign markets, they could be confronted with particular conditions as the Russian market is very specific. The report is fundamentally structured in three main parts: First a short introduction about the Beiersdorf AG and their (cosmetic) products will be given. The second part is a detailed analysis of its environment and starts with assessing the firms strength ands weaknesses. Afterwards possible opportunities and threats for Beiersdorf in Russia will be analysed with regard to the competitive and external environment. The last section will focus on a Foreign Market Servicing Strategy (F.M.S.) for the market entry of Beiersdorf developed on the data of the analysis including the pros and cons of the suggested strategy.

More books from GRIN Publishing

Cover of the book Zadie Smith's White Teeth: Identity Construction between Historical Roots and Transcultural Hybridity by Alexander Dürr
Cover of the book On few similarities in Plato and Talmud by Alexander Dürr
Cover of the book A Comparative Analysis of Internal and External Credit Ratings by Alexander Dürr
Cover of the book Let me be your Teddy bear. Function and Development in John Osborne's 'Look back in Anger' and 'Déjà Vu' by Alexander Dürr
Cover of the book The Aging Workforce. How to sustain Employability and Career Development through Age Management Policies by Alexander Dürr
Cover of the book Country-of-Origin Effects and Competitive Advantage by Alexander Dürr
Cover of the book Reinventing Revolution: The changing nature of Latin American Social Movements by Alexander Dürr
Cover of the book Feasibility of Licensing Poppy Cultivation for the Production of Morphine-Based Medicines in Rural Afghanistan by Alexander Dürr
Cover of the book A Poetic Journey: 'The Emperor's Babe' in Search of Identity in Virtual Places of Ancient Londinium by Alexander Dürr
Cover of the book Critically analyse the decision of the European Court of First Instance in Airtours plc v EC Commission by Alexander Dürr
Cover of the book Strategic analysis of Brazil by Alexander Dürr
Cover of the book A European Identity sets limits to EU Expansion by Alexander Dürr
Cover of the book Call centre offshoring to India by Alexander Dürr
Cover of the book Evaluation of Poverty Alleviation Programs in Saki East Local Governments of Oyo State by Alexander Dürr
Cover of the book Management and Leadership in Manufacturing Industry by Alexander Dürr
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy