Everywhere

Comprehensive Digital Business Strategy for the Social Media Era

Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book Everywhere by Larry Weber, Wiley
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Author: Larry Weber ISBN: 9781118016299
Publisher: Wiley Publication: February 23, 2011
Imprint: Wiley Language: English
Author: Larry Weber
ISBN: 9781118016299
Publisher: Wiley
Publication: February 23, 2011
Imprint: Wiley
Language: English

Put digital business strategy at the center of your business

Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.

Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.

  • Develop a comprehensive digital strategy for your organization
  • Put your online business strategy at the center of your customer's experience, and at the heart of everything you do
  • Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies

The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Put digital business strategy at the center of your business

Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.

Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.

The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

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