Neuromarketing For Dummies

Business & Finance, Marketing & Sales
Cover of the book Neuromarketing For Dummies by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl ISBN: 9781118518977
Publisher: Wiley Publication: July 29, 2013
Imprint: For Dummies Language: English
Author: Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
ISBN: 9781118518977
Publisher: Wiley
Publication: July 29, 2013
Imprint: For Dummies
Language: English

Learn how to use neuromarketing and understand the science behind it

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include:

  • How neuromarketing works
  • Insights from the latest neuromarketing research
  • How to apply neuromarketing strategies to any level of advertising or marketing, on any budget
  • Practical techniques to help your customers develop bonds with your products and services
  • The ethics of neuromarketing

Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Learn how to use neuromarketing and understand the science behind it

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include:

Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.

More books from Wiley

Cover of the book Electromagnetic Wave Scattering from Random Rough Surfaces by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
Cover of the book Reintroduction Biology by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
Cover of the book Midwifery Emergencies at a Glance by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
Cover of the book Essentials for Occupational Health Nursing by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
Cover of the book The Handbook of Bilingual and Multilingual Education by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
Cover of the book Manual of Trauma Management in the Dog and Cat by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
Cover of the book Greek Sculpture by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
Cover of the book The I in We by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
Cover of the book Referate präsentieren mit PowerPoint für Dummies Junior by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
Cover of the book Chemistry and Technology of Emulsion Polymerisation by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
Cover of the book Textual Information Access by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
Cover of the book The Stewardship of Wealth by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
Cover of the book Marketing 3.0 by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
Cover of the book Fundamentals of Light Microscopy and Electronic Imaging by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
Cover of the book Optimal Modified Continuous Galerkin CFD by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy