Larry Weber: 6 books

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet...

Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A...

Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric,...

Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of...

Giving and receiving mercy is central to living a life of passion and is central to living the life God calls us to. We all need mercy at different times in our lives, and we all have an obligation to give mercy to others at different times in our lives. If you think about it, God’s mercy is overwhelmingly...

What do people with diabetes do when something goes wrong? Many turn to Diabetes 911 for answers. It is the only book available that specifically addresses everything readers might ask, from everyday emergencies to what to do in case of a natural disaster. The first part of the book walks the reader...