Entrepreneurial Management in Small Firms

Business & Finance, Career Planning & Job Hunting, Small Business, Entrepreneurship & Small Business, Entrepreneurship
Cover of the book Entrepreneurial Management in Small Firms by Ian Chaston, SAGE Publications
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Author: Ian Chaston ISBN: 9781446242582
Publisher: SAGE Publications Publication: November 3, 2009
Imprint: SAGE Publications Ltd Language: English
Author: Ian Chaston
ISBN: 9781446242582
Publisher: SAGE Publications
Publication: November 3, 2009
Imprint: SAGE Publications Ltd
Language: English

Electronic Inspection Copy available for instructors here

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.

 

The text:

- Includes a dedicated chapter on social entrepreneurship and family firms

- Explores issues of Ethics and Corporate Social Responsibility

- Packed with supporting "real world" case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed.

- Learning features including learning aims, summaries, points for discussion, and further reading.

- Companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for students.

Visit the Companion website at www.sagepub.co.uk/chaston

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Electronic Inspection Copy available for instructors here

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.

 

The text:

- Includes a dedicated chapter on social entrepreneurship and family firms

- Explores issues of Ethics and Corporate Social Responsibility

- Packed with supporting "real world" case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed.

- Learning features including learning aims, summaries, points for discussion, and further reading.

- Companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for students.

Visit the Companion website at www.sagepub.co.uk/chaston

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