Design Management

Using Design to Build Brand Value and Corporate Innovation

Nonfiction, Art & Architecture, General Art, Reference
Cover of the book Design Management by Brigitte Borja de Mozota, Allworth
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Author: Brigitte Borja de Mozota ISBN: 9781581159370
Publisher: Allworth Publication: August 1, 2003
Imprint: Allworth Language: English
Author: Brigitte Borja de Mozota
ISBN: 9781581159370
Publisher: Allworth
Publication: August 1, 2003
Imprint: Allworth
Language: English

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.

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