Brigitte Borja De Mozota: 1 book
Design Management
Using Design to Build Brand Value and Corporate Innovation
Language: English
Release Date: August 1, 2003
Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in...
