Dealing with consumer uncertainty

Public Relations in the Food Sector

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Industries & Professions, Industries, Science & Nature, Technology
Cover of the book Dealing with consumer uncertainty by Karin Bergmann, Springer Berlin Heidelberg
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Karin Bergmann ISBN: 9783662048337
Publisher: Springer Berlin Heidelberg Publication: March 14, 2013
Imprint: Springer Language: English
Author: Karin Bergmann
ISBN: 9783662048337
Publisher: Springer Berlin Heidelberg
Publication: March 14, 2013
Imprint: Springer
Language: English

My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of food into the producers' hands. This, in turn, has resulted in information gaps that we, as the addressees of diverse, often overwhelming and contrad- tory information supplied by varying sources, feel today. We exchanged the daily search for food for the daily search for information long ago. Con- quently, a practical concept for public relations stands at the end of my - search into the uncertain consumer. It accounts for uncertainty regarding processed food as a point of reference for public relations targeted towards various groups. Public relations oriented towards the future calls for the sharing of expert information with all interested consumers. It is the goal of businesses to actively build up trust among the consumers in order to be prepared for new causes for uncertainty appearing periodically. To this day the issue of consumer uncertainty has not lost its topicality.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of food into the producers' hands. This, in turn, has resulted in information gaps that we, as the addressees of diverse, often overwhelming and contrad- tory information supplied by varying sources, feel today. We exchanged the daily search for food for the daily search for information long ago. Con- quently, a practical concept for public relations stands at the end of my - search into the uncertain consumer. It accounts for uncertainty regarding processed food as a point of reference for public relations targeted towards various groups. Public relations oriented towards the future calls for the sharing of expert information with all interested consumers. It is the goal of businesses to actively build up trust among the consumers in order to be prepared for new causes for uncertainty appearing periodically. To this day the issue of consumer uncertainty has not lost its topicality.

More books from Springer Berlin Heidelberg

Cover of the book Hirsutism by Karin Bergmann
Cover of the book Advanced Mineralogy by Karin Bergmann
Cover of the book Action Control by Karin Bergmann
Cover of the book The Good Society by Karin Bergmann
Cover of the book Morphology of the Rocky Members of the Solar System by Karin Bergmann
Cover of the book Disposable Bioreactors II by Karin Bergmann
Cover of the book Distance Expanding Random Mappings, Thermodynamical Formalism, Gibbs Measures and Fractal Geometry by Karin Bergmann
Cover of the book Environmental Geochemistry of Potentially Toxic Metals by Karin Bergmann
Cover of the book Cooperative Lot Sizing Games in Supply Chains by Karin Bergmann
Cover of the book Didaktik der Geometrie für die Sekundarstufe I by Karin Bergmann
Cover of the book Mit Funktionen Zusammenhänge und Veränderungen beschreiben by Karin Bergmann
Cover of the book Chinesische psychosomatische Medizin by Karin Bergmann
Cover of the book Agile Software Development by Karin Bergmann
Cover of the book Substrat- und Textilbeschichtung by Karin Bergmann
Cover of the book Vibro-Acoustics of Lightweight Sandwich Structures by Karin Bergmann
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy