Crisis Communication

Theory and Practice

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Crisis Communication by Alan Jay Zaremba, Taylor and Francis
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Author: Alan Jay Zaremba ISBN: 9781317473626
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Alan Jay Zaremba
ISBN: 9781317473626
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization’s reputation in the eyes of both the public and the members of the organization.

The subject of crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning. There are many challenges in this text, for crisis communication involves more than case analysis; students must examine theories and then apply these principles. This text prepares students by:

  • Providing a theoretical framework for understanding crisis communication

    Examining the recommendations of academics and practitioners

    Reviewing cases that required efficient communication during crises

    Describing the steps and stages for crisis communication planning

Crisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.

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Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization’s reputation in the eyes of both the public and the members of the organization.

The subject of crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning. There are many challenges in this text, for crisis communication involves more than case analysis; students must examine theories and then apply these principles. This text prepares students by:

Crisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.

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