Contemporary Issues in Marketing and Consumer Behaviour

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Taylor and Francis
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Author: Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis ISBN: 9781134057825
Publisher: Taylor and Francis Publication: July 20, 2017
Imprint: Routledge Language: English
Author: Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
ISBN: 9781134057825
Publisher: Taylor and Francis
Publication: July 20, 2017
Imprint: Routledge
Language: English

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.

Topics new to this edition include:

* the moralised brandscape;

* the politics of consumption;

* the spaces and places of marketing; and

* the relationship between marketing and psychoanalysis.

This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.

Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.

Topics new to this edition include:

* the moralised brandscape;

* the politics of consumption;

* the spaces and places of marketing; and

* the relationship between marketing and psychoanalysis.

This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.

Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

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