Tactical SEO

The Theory and Practice of Search Marketing

Nonfiction, Computers, Internet, Business & Finance, Marketing & Sales
Cover of the book Tactical SEO by Lee Wilson, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lee Wilson ISBN: 9780749478001
Publisher: Kogan Page Publication: August 3, 2016
Imprint: Kogan Page Language: English
Author: Lee Wilson
ISBN: 9780749478001
Publisher: Kogan Page
Publication: August 3, 2016
Imprint: Kogan Page
Language: English

Tactical SEO is a practical guide to understanding the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website. It challenges the plethora of technical, process driven and time sensitive best practice SEO guides, and gives readers insights into the big picture value that can be derived from understanding the underlying principles of SEO. Clear and inclusive in tone, Tactical SEO offers proven tactics to follow that are built around the core principles of optimization, and that therefore stay consistent in spite of continually evolving digital technologies.

Including many real world case studies and examples, Tactical SEO gives readers a framework to cultivating their own SEO capabilities. This framework can be applied in any online business, regardless of industry or online niche, to enhance discoverability and profitability. Exploring core concepts such as the Google ethos, ripple creation and mobile marketing, Tactical SEO is the number one go-to resource to help marketing professionals and students become experts in this essential field.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Tactical SEO is a practical guide to understanding the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website. It challenges the plethora of technical, process driven and time sensitive best practice SEO guides, and gives readers insights into the big picture value that can be derived from understanding the underlying principles of SEO. Clear and inclusive in tone, Tactical SEO offers proven tactics to follow that are built around the core principles of optimization, and that therefore stay consistent in spite of continually evolving digital technologies.

Including many real world case studies and examples, Tactical SEO gives readers a framework to cultivating their own SEO capabilities. This framework can be applied in any online business, regardless of industry or online niche, to enhance discoverability and profitability. Exploring core concepts such as the Google ethos, ripple creation and mobile marketing, Tactical SEO is the number one go-to resource to help marketing professionals and students become experts in this essential field.

More books from Kogan Page

Cover of the book How to Manage People by Lee Wilson
Cover of the book Advanced Customer Analytics by Lee Wilson
Cover of the book Demystifying Strategy by Lee Wilson
Cover of the book Managing to Manage by Lee Wilson
Cover of the book The TV Brand Builders by Lee Wilson
Cover of the book New Thinking on Leadership by Lee Wilson
Cover of the book Stickier Marketing by Lee Wilson
Cover of the book Management Stripped Bare by Lee Wilson
Cover of the book Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale by Lee Wilson
Cover of the book International Finance by Lee Wilson
Cover of the book Global Account Management by Lee Wilson
Cover of the book Successful Interview Skills: How to Prepare, Answer Tough Questions and Get Your Ideal Job by Lee Wilson
Cover of the book The Enlightened Organization by Lee Wilson
Cover of the book Sustainagility by Lee Wilson
Cover of the book High Impact Fee Negotiation and Management for Professionals by Lee Wilson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy