Consumption Behavior - Comparison of SPAR and LIDL

Comparison of SPAR and LIDL

Business & Finance, Marketing & Sales
Cover of the book Consumption Behavior - Comparison of SPAR and LIDL by Niklas Kürten, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Niklas Kürten ISBN: 9783638856553
Publisher: GRIN Publishing Publication: November 12, 2007
Imprint: GRIN Publishing Language: English
Author: Niklas Kürten
ISBN: 9783638856553
Publisher: GRIN Publishing
Publication: November 12, 2007
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Göteborg University, 17 entries in the bibliography, language: English, abstract: Recently certain serious changes in the dynamic retailing sector could be noticed. Changes in the market environment, and a certain adjustment of the customers' needs, demand for a reaction in the market. Satisfying these changing needs, the importance of discounters in the retailing branch was more and more strengthened, since these markets are beginning to better meet the needs of the majority of customers in the market. Consequently discounters face a certain success and were able to grow and to capture new market shares of other retailing institutions by generating more and more sales. Therefore the aim of this paper is to provide a description of the current situation and the further expected development in the retailing market in Europe. To stress the importance of the discounters' influence on the market as well as the difference between different market's institutions satisfying various and differing needs of differentiating groups of customers, a comparison of an exemplary ordinary retailer, SPAR, and an exemplary discounter, the LIDL Stiftung & Co. KG, is provided. Within the whole retailing industry, the food branch provides an exemplary market to work out these differences among discounters and ordinary supermarkets. In this market, discounters faced a certain success and customer changes could be more clearly and numerously recognized.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Göteborg University, 17 entries in the bibliography, language: English, abstract: Recently certain serious changes in the dynamic retailing sector could be noticed. Changes in the market environment, and a certain adjustment of the customers' needs, demand for a reaction in the market. Satisfying these changing needs, the importance of discounters in the retailing branch was more and more strengthened, since these markets are beginning to better meet the needs of the majority of customers in the market. Consequently discounters face a certain success and were able to grow and to capture new market shares of other retailing institutions by generating more and more sales. Therefore the aim of this paper is to provide a description of the current situation and the further expected development in the retailing market in Europe. To stress the importance of the discounters' influence on the market as well as the difference between different market's institutions satisfying various and differing needs of differentiating groups of customers, a comparison of an exemplary ordinary retailer, SPAR, and an exemplary discounter, the LIDL Stiftung & Co. KG, is provided. Within the whole retailing industry, the food branch provides an exemplary market to work out these differences among discounters and ordinary supermarkets. In this market, discounters faced a certain success and customer changes could be more clearly and numerously recognized.

More books from GRIN Publishing

Cover of the book Development Aid by Niklas Kürten
Cover of the book The Use of GPA in Initial College Screening by Niklas Kürten
Cover of the book Benchmarking. Ein Überblick über das Instrument für mehr Unternehmenseffizienz by Niklas Kürten
Cover of the book Relationship between Balik-Islam (Muslim Reverts) and full-fledged Muslims under the Auspices of Islamic Teachings in Philippine Setting by Niklas Kürten
Cover of the book Biological determinism and the development of tragic characters in 'Jude the Obscure' by Niklas Kürten
Cover of the book Professional Re-Stratification of the Jews in the Works of Oxaal/Weitzmann and Blohm/Cahen by Niklas Kürten
Cover of the book Great Britain and the Holocaust: Poland's Role in Revealing the News by Niklas Kürten
Cover of the book Appreciative Inquiry as an instrument for the Human Resource Management by Niklas Kürten
Cover of the book Sourcing Process Evaluation Summary by Niklas Kürten
Cover of the book Potential Benefits And Limitation Of Adopting The IFRS For Germany by Niklas Kürten
Cover of the book Understanding Racial Prejudice and Ethnic Bias through a Social Psychological Lens by Niklas Kürten
Cover of the book Collective Memory and Identity in Japanese American Literature over Three Generations by Niklas Kürten
Cover of the book Eugene O´Neill´s 'Long Day´s Journey into Night': The Destruction of the Family through Guilt and Failure by Niklas Kürten
Cover of the book Classical vs. Modern theory in cognitive linguistics by Niklas Kürten
Cover of the book James Joyce's 'Finnegans Wake' and the Aesthetics of the Grotesque by Niklas Kürten
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy