Customer Satisfaction Survey

Nonfiction, Science & Nature, Mathematics, Statistics
Cover of the book Customer Satisfaction Survey by Thomas Leutbecher, Jenni Hayrinen, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Thomas Leutbecher, Jenni Hayrinen ISBN: 9783638128100
Publisher: GRIN Publishing Publication: May 28, 2002
Imprint: GRIN Publishing Language: English
Author: Thomas Leutbecher, Jenni Hayrinen
ISBN: 9783638128100
Publisher: GRIN Publishing
Publication: May 28, 2002
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2002 in the subject Statistics, grade: 5 pkt (1-6: 1), Helsinki School of Economics (Haaga Instituuti), - entries in the bibliography, language: English, abstract: This paper will tell about the customer satisfaction in a café downtown Helsinki. The reason why we chose this particular research, started out with personal experience, or better the wish for improvement. Since we are interested in marketing we started approaching our own wishes in a marketer's way, long before we were instructed to conduct this project. So we asked ourselves how we would do it better. But to get anywhere close to an answer, one needs to know about what other customers think, with what they might agree or disagree. So our second question was: how do people see it? Now, as we were assigned to this project, it seemed rather interesting to find out, if our own wishes first of all would be of significance compared to other customers. And secondly, to learn about how simple or difficult it would be for an owner or marketer of such an establishment, to find out about the needs for improvement from the customers point of view. The problem setting of this customer satisfaction survey is divided in four parts: The management needs to know whether the personnel are considered customer-service oriented. Further, how customers think about the place itself, the pricing and the products offered. The background of this work is the idea of how to obtain or improve a market position. In order to do so, it is vital to know about the market itself and the customers and their wishes. In this particular field, everything stands and falls with customer satisfaction. Therefore it is desirable to gain knowledge about the customers and their point of view. Although this is only a part of the marketing mix, which has to be considered for a healthy business, next to the knowledge about competition, in this field it might be the most important one.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2002 in the subject Statistics, grade: 5 pkt (1-6: 1), Helsinki School of Economics (Haaga Instituuti), - entries in the bibliography, language: English, abstract: This paper will tell about the customer satisfaction in a café downtown Helsinki. The reason why we chose this particular research, started out with personal experience, or better the wish for improvement. Since we are interested in marketing we started approaching our own wishes in a marketer's way, long before we were instructed to conduct this project. So we asked ourselves how we would do it better. But to get anywhere close to an answer, one needs to know about what other customers think, with what they might agree or disagree. So our second question was: how do people see it? Now, as we were assigned to this project, it seemed rather interesting to find out, if our own wishes first of all would be of significance compared to other customers. And secondly, to learn about how simple or difficult it would be for an owner or marketer of such an establishment, to find out about the needs for improvement from the customers point of view. The problem setting of this customer satisfaction survey is divided in four parts: The management needs to know whether the personnel are considered customer-service oriented. Further, how customers think about the place itself, the pricing and the products offered. The background of this work is the idea of how to obtain or improve a market position. In order to do so, it is vital to know about the market itself and the customers and their wishes. In this particular field, everything stands and falls with customer satisfaction. Therefore it is desirable to gain knowledge about the customers and their point of view. Although this is only a part of the marketing mix, which has to be considered for a healthy business, next to the knowledge about competition, in this field it might be the most important one.

More books from GRIN Publishing

Cover of the book Music and Advertising in Television I by Thomas Leutbecher, Jenni Hayrinen
Cover of the book CO2 Emissions - Moving from an Environmental Issue to an Economic Variable and the Implications for the German Chemical Businesses by Thomas Leutbecher, Jenni Hayrinen
Cover of the book Umweltaktivisten in China by Thomas Leutbecher, Jenni Hayrinen
Cover of the book Drawing rings around the world - The acquisition of meaning by Thomas Leutbecher, Jenni Hayrinen
Cover of the book Human rights and international security by Thomas Leutbecher, Jenni Hayrinen
Cover of the book Should Turkey join the EU? by Thomas Leutbecher, Jenni Hayrinen
Cover of the book Eating in America. A cultural survey by Thomas Leutbecher, Jenni Hayrinen
Cover of the book Les 'lettres théologiques' de Dietrich Bonhoeffer by Thomas Leutbecher, Jenni Hayrinen
Cover of the book A Short Critical, Non-Technical, Non-Mathematical Paper about Regression Analysis by Thomas Leutbecher, Jenni Hayrinen
Cover of the book Theorie der Sexualität bei Sade by Thomas Leutbecher, Jenni Hayrinen
Cover of the book African American Slavery in the Antebellum Period by Thomas Leutbecher, Jenni Hayrinen
Cover of the book To what extent is Henrik Ibsen's 'A Doll's House' a feminist play? by Thomas Leutbecher, Jenni Hayrinen
Cover of the book Vampirism. An Evolution from Myth to Societal Hype by Thomas Leutbecher, Jenni Hayrinen
Cover of the book Verweildauermanagement - Eine Chance der Pflege? by Thomas Leutbecher, Jenni Hayrinen
Cover of the book Pricing strategies and price politics in the key account enterprise business by Thomas Leutbecher, Jenni Hayrinen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy