Consumer Culture Theory

Business & Finance, Marketing & Sales, Nonfiction, Health & Well Being, Psychology, Social & Cultural Studies, Social Science
Cover of the book Consumer Culture Theory by , Emerald Group Publishing Limited
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781784411572
Publisher: Emerald Group Publishing Limited Publication: November 28, 2014
Imprint: Emerald Group Publishing Limited Language: English
Author:
ISBN: 9781784411572
Publisher: Emerald Group Publishing Limited
Publication: November 28, 2014
Imprint: Emerald Group Publishing Limited
Language: English

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

More books from Emerald Group Publishing Limited

Cover of the book The Crisis of Race in Higher Education by
Cover of the book New Policy Challenges For European Multinationals by
Cover of the book Marketing In and For a Sustainable Society by
Cover of the book Challenges For the Trade in Central and Southeast Europe by
Cover of the book Research in Finance by
Cover of the book Innovation Africa by
Cover of the book Advances in Industrial & Labor Relations by
Cover of the book The Management Game of Communication by
Cover of the book The Role of the Economic Crisis on Occupational Stress and Well Being by
Cover of the book Entrepreneurial Action by
Cover of the book Advances in Group Processes by
Cover of the book 40th Anniversary of Studies in Symbolic Interaction by
Cover of the book Asian Leadership in Policy and Governance by
Cover of the book Current Issues in Libraries, Information Science and Related Fields by
Cover of the book Contemporary Issues in Bank Financial Management by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy