Innovation Strategy for Enterprises in Emerging Economies

Case Studies for the Digital Age

Business & Finance, Economics, Economic Development
Cover of the book Innovation Strategy for Enterprises in Emerging Economies by Anurag Satpathy, Arjun Agrawal, Sanjay Mohapatra, Emerald Group Publishing Limited
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Author: Anurag Satpathy, Arjun Agrawal, Sanjay Mohapatra ISBN: 9781785604805
Publisher: Emerald Group Publishing Limited Publication: November 20, 2015
Imprint: Emerald Group Publishing Limited Language: English
Author: Anurag Satpathy, Arjun Agrawal, Sanjay Mohapatra
ISBN: 9781785604805
Publisher: Emerald Group Publishing Limited
Publication: November 20, 2015
Imprint: Emerald Group Publishing Limited
Language: English

For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment into consideration and concentrating on not just growth but sustainable growth.

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For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment into consideration and concentrating on not just growth but sustainable growth.

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