Built-In Social

Essential Social Marketing Practices for Every Small Business

Business & Finance, Marketing & Sales, Direct Marketing, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Built-In Social by Jeff Korhan, Wiley
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Author: Jeff Korhan ISBN: 9781118631799
Publisher: Wiley Publication: March 20, 2013
Imprint: Wiley Language: English
Author: Jeff Korhan
ISBN: 9781118631799
Publisher: Wiley
Publication: March 20, 2013
Imprint: Wiley
Language: English

How to redesign your business for social relevance and profitable success

Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success.

  • Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes
  • Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth

Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How to redesign your business for social relevance and profitable success

Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success.

Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.

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