Jeff Korhan: 2 books
Built-In Social
Essential Social Marketing Practices for Every Small Business
Language: English
Release Date: March 20, 2013
How to redesign your business for social relevance and profitable success
Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and...
by Jeff Korhan, Gail F. Goodman, Scott Stratten
Language: English
Release Date: March 4, 2014
Language: English
Release Date: March 4, 2014
A set of four e-books on engaging social media, marketing strategies and more
This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy...