Nonprofit Essentials

Major Gifts

Business & Finance, Industries & Professions, Nonprofit Organizations & Charities
Cover of the book Nonprofit Essentials by Julia I. Walker, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Julia I. Walker ISBN: 9781118428986
Publisher: Wiley Publication: June 25, 2012
Imprint: Wiley Language: English
Author: Julia I. Walker
ISBN: 9781118428986
Publisher: Wiley
Publication: June 25, 2012
Imprint: Wiley
Language: English

"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes."
--Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana

Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes."
--Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana

Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.

More books from Wiley

Cover of the book The Official (ISC)2 Guide to the SSCP CBK by Julia I. Walker
Cover of the book Dairy Ingredients for Food Processing by Julia I. Walker
Cover of the book Leadership in Psychiatry by Julia I. Walker
Cover of the book Personal Finance For Dummies by Julia I. Walker
Cover of the book Building Responsive Data Visualization for the Web by Julia I. Walker
Cover of the book Computational Pharmaceutical Solid State Chemistry by Julia I. Walker
Cover of the book Dictatorship by Julia I. Walker
Cover of the book Business Models For Dummies by Julia I. Walker
Cover of the book Outlook 2010 All-in-One For Dummies by Julia I. Walker
Cover of the book DNA in Supramolecular Chemistry and Nanotechnology by Julia I. Walker
Cover of the book The Improvement Guide by Julia I. Walker
Cover of the book Web Analytics 2.0 by Julia I. Walker
Cover of the book Managing Pain in Children by Julia I. Walker
Cover of the book Access to Asia by Julia I. Walker
Cover of the book Pesticide Application Methods by Julia I. Walker
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy