Brand Marketing: Image - The Key to Success

The Key to Success

Business & Finance
Cover of the book Brand Marketing: Image - The Key to Success by Marion Maguire, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Marion Maguire ISBN: 9783638111997
Publisher: GRIN Verlag Publication: February 8, 2002
Imprint: GRIN Verlag Language: English
Author: Marion Maguire
ISBN: 9783638111997
Publisher: GRIN Verlag
Publication: February 8, 2002
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2002 in the subject Business economics - General, Nürtingen University (FB BWL), course: Seminar, 12 entries in the bibliography, language: English, abstract: Image - the key to success. In fact, a positive image matters for a company to be successful and it is a good opportunity to get positive publicity. On the other side there are other things, which are important to be successful. There are management ratios like productivity, profitability, liquidity and many other ratios, which count in order to value a company numerically. In my following work, I will only refer to the image. Image is not only developed through advertising. The products should suit the corresponding brand and the selected advertising medium should support the brand and its image through its means of communication in order to create a total image of the company, the brand and the products. The brand and the image of a company represent the promise that products and services will perform to expectations. The identity-oriented marketing of a brand and its products contributes in addition to revalue a company identity through good image. In this connection, I will focus more closely on the importance of brand identity and brand marketing. Furthermore, I will base my report on Thermador, an American kitchen appliance manufacturer, where I conducted my internship, to clarify the important role of Image. Thermador's corporate office is located in Huntington Beach, California. All employees of hierarchy level and departments are located here. Since my internship experience was conducted with Thermador, it enabled me to develop a deeper insight into the company and the brand. Thermador was bought in 1998 on its good image by the German company Bosch-Siemens-Home Appliances Ltd. and is banished almost exclusively in North America. The brand Thermador represents qualitatively high-value built-in appliances and has established, over a period of more than 70 years, an outstanding name in the home appliances industry throughout North America.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2002 in the subject Business economics - General, Nürtingen University (FB BWL), course: Seminar, 12 entries in the bibliography, language: English, abstract: Image - the key to success. In fact, a positive image matters for a company to be successful and it is a good opportunity to get positive publicity. On the other side there are other things, which are important to be successful. There are management ratios like productivity, profitability, liquidity and many other ratios, which count in order to value a company numerically. In my following work, I will only refer to the image. Image is not only developed through advertising. The products should suit the corresponding brand and the selected advertising medium should support the brand and its image through its means of communication in order to create a total image of the company, the brand and the products. The brand and the image of a company represent the promise that products and services will perform to expectations. The identity-oriented marketing of a brand and its products contributes in addition to revalue a company identity through good image. In this connection, I will focus more closely on the importance of brand identity and brand marketing. Furthermore, I will base my report on Thermador, an American kitchen appliance manufacturer, where I conducted my internship, to clarify the important role of Image. Thermador's corporate office is located in Huntington Beach, California. All employees of hierarchy level and departments are located here. Since my internship experience was conducted with Thermador, it enabled me to develop a deeper insight into the company and the brand. Thermador was bought in 1998 on its good image by the German company Bosch-Siemens-Home Appliances Ltd. and is banished almost exclusively in North America. The brand Thermador represents qualitatively high-value built-in appliances and has established, over a period of more than 70 years, an outstanding name in the home appliances industry throughout North America.

More books from GRIN Verlag

Cover of the book (Post-) Moderne Klassen als Vorbilder für die Bildung von Karrierestufen in Unternehmen? by Marion Maguire
Cover of the book Die Schadensersatzhaftung im Arbeitsrecht by Marion Maguire
Cover of the book Ein Wirtschaftsgut, drei Wertsätze. Eine Kritische Analyse der Beurteilung von Grundvermögen by Marion Maguire
Cover of the book Südafrika - Erfolgreiches Beispiel einer Demokratisierung? Probleme und Perspektiven by Marion Maguire
Cover of the book Die Seele der Tragödie - Über den 'mythos' in Aristoteles' Poetik by Marion Maguire
Cover of the book Anfechtbarkeit des Beschlusses der Hauptversammlung wegen unterlassener oder fehlerhafter Entsprechungserklärung im Sinne von § 161 AktG by Marion Maguire
Cover of the book Monumentale Glasmalerei in Hans Jantzens 'Kunst der Gotik' by Marion Maguire
Cover of the book Die Einheit von Form und Inhalt by Marion Maguire
Cover of the book Suchtprävention in der offenen Jugendarbeit by Marion Maguire
Cover of the book Individuelle Trainingspläne für das gerätegestützte Krafttraining by Marion Maguire
Cover of the book Konkordate - Vertragsform der Zukunft? by Marion Maguire
Cover of the book 'Teenager außer Kontrolle' by Marion Maguire
Cover of the book Marquis de Sade: by Marion Maguire
Cover of the book 'Süßer die Kassen nie klingeln'. Das richtige Verhalten in Verkaufssituationen by Marion Maguire
Cover of the book Kündigung des Geschlechtervertrags. Die Rolle zwischen Ernährer und Familienvater by Marion Maguire
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy