Mcgraw Hill Education: 4584 books

Cover of Everything I Know About Business I Learned at McDonalds
by Paul Facella, Adina Genn
Language: English
Release Date: December 31, 2008

What is it about McDonald's that has enabled it to produce more millionaires from within its ranks than any company in history? What earns the undying respect and loyalty of its franchisees, vendors, and 47 million customers served daily, from Moscow to Evansville to Rio de Janeiro? And...
Cover of Conversations that Get Results and Inspire Collaboration: Engage Your Team, Your Peers, and Your Manager to Take Action
by Shawn Kent Hayashi
Language: English
Release Date: April 19, 2013

Achieve All Your Business Goals Using the Art of Conversation “This book will increase your influence and success rate by the end of the first chapter.” —Alan Weiss, PhD, author of Million Dollar Consulting and Getting Started in Consulting What is the key to business success? COLLABORATION. Executive...
Cover of Investing in Gold Mine Houses: How to Uncover a Fortune Fixing Small Ugly Houses and Apartments
by Jay P. DeCima
Language: English
Release Date: December 1, 2008

The smartest investing options for today’s market from a rental property expert Buying and renting out property can generate steady, reliable income year after year. No one knows this better than “Fixer Jay,” the legendary house-fixer and do-it-yourself investor with more than forty-five...
Cover of Perfect Phrases for Writing Company Announcements: Hundreds of Ready-to-Use Phrases for Powerful Internal and External Communications
by Harriet Diamond, Linda Eve Diamond
Language: English
Release Date: March 25, 2010

The Right Phrase for Every Situation . . . Every Time! Clearly crafted company announcements—both internal and external—are critically important for your company’s day-to-day operations. Perfect Phrases for Writing Company Announcements has hundreds of ready-to-use phrases suitable...
Cover of Everything I Know about Marketing I Learned From Google
by Aaron Goldman
Language: English
Release Date: August 5, 2010

Want Market Share? Google It! “Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” —Brian Morrissey,...
Cover of Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
by Joe Pulizzi, Robert Rose
Language: English
Release Date: September 8, 2017

Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing...
Cover of Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top

Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top

What Every Executive Wants You to Know About Successfully Selling to the Top

by Nicholas A.C. Read, Stephen J. Bistritz, Ed.D.
Language: English
Release Date: February 21, 2018

THE CLASSIC GUIDE TO HIGH-LEVEL SELLING. Updated with new insights from global executives. How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major...
Cover of The Advertising Agency Business
by Eugene J. Hameroff
Language: English
Release Date: March 4, 1998

When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by...
Cover of The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale
by Erik Peterson, Tim Riesterer, Conrad Smith
Language: English
Release Date: June 5, 2015

The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The Three Value Conversations provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize...
Cover of Business Lessons from the Edge: Learn How Extreme Athletes Use Intelligent Risk Taking to Succeed in Business
by Jim McCormick, Maryann Karinch
Language: English
Release Date: August 21, 2009

[BACK COVER] DISCOVER THE WINNING MIND-SETS OF EXTREME SPORTS ATHLETE-EXECUTIVES Skateboarding legend Tony Hawk jump-starts the world's hottest skateboard company with businessman/skateboarder Per Welinder, who recently sold his share of the company back to Hawk to focus on his thriving...
Cover of Five Keys to Powerful Business Relationships: How to Become More Productive, Effective and Influential
by Sallie Sherman, Joseph Sperry, Steve Vucelich
Language: English
Release Date: September 6, 2013

What's your most valuable corporate asset? BUSINESS RELATIONSHIPS “Five Keys to Powerful Business Relationships goes beyond the usual bonhomie, grip-and-grin, back slapping . . . dimension of business relationships. This book outlines a fresh, more systematic perspective to an area usually...
Cover of Don't Blame the Shorts: Why Short Sellers Are Always Blamed for Market Crashes and How History Is Repeating Itself
by Robert Sloan
Language: English
Release Date: December 4, 2009

Why Main Street blames financial speculation for economic crashes Disdain for short selling is as American as apple pie, dating back to our nation’s founding. But as Bob Sloan argues in Don’t Blame the Shorts, short selling lies at the heart of every Wall Street transaction and fuels the...
Cover of Open Source Leadership: Reinventing Management When There’s No More Business as Usual
by Rajeev Peshawaria
Language: English
Release Date: October 27, 2017

From taxi rides, hotel stays, car driving, to communicating and paying, everything we knew as normal has changed beyond recognition. To lead effectively in today’s brave new world, you have to question EVERYTHING. For the first time in human history, knowledge is free and almost every boundary...
Cover of Accountability: The Key to Driving a High-Performance Culture
by Greg Bustin
Language: English
Release Date: February 7, 2014

Best practices for using accountability, trust, and purpose to turn your long-term vision into reality Accountability explains why the “carrot-and-stick” approach doesn’t work—and describes how to build and sustain a culture based on shared beliefs, positive action, and internal leadership...
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