The Advertising Agency Business

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book The Advertising Agency Business by Eugene J. Hameroff, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Eugene J. Hameroff ISBN: 9780071612739
Publisher: McGraw-Hill Education Publication: March 4, 1998
Imprint: McGraw-Hill Education Language: English
Author: Eugene J. Hameroff
ISBN: 9780071612739
Publisher: McGraw-Hill Education
Publication: March 4, 1998
Imprint: McGraw-Hill Education
Language: English

When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to:

  • Start an agency
  • Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients
  • Evaluate an agency
  • Structure ownership
  • Manage, develop, and evaluate personnel
  • Develop mutually beneficial relationships with clients and suppliers
  • Generate new business through aggressive lead generation knowledgeable assessment of client personnel blockbuster presentations

Drawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to:

Drawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.

More books from McGraw-Hill Education

Cover of the book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Eugene J. Hameroff
Cover of the book Pharmacy Law Examination and Board Review by Eugene J. Hameroff
Cover of the book Podiatric Medicine and Surgery Part II National Board Review: Pearls of Wisdom, Second Edition by Eugene J. Hameroff
Cover of the book A Sheep Falls Out of the Tree: And Other Techniques to Develop an Incredible Memory and Boost Brainpower by Eugene J. Hameroff
Cover of the book OCA Java SE 8 Programmer I Study Guide (Exam 1Z0-808) by Eugene J. Hameroff
Cover of the book How To Read a Nautical Chart: A Captain's Quick Guide by Eugene J. Hameroff
Cover of the book Option Volatility and Pricing: Advanced Trading Strategies and Techniques, 2nd Edition by Eugene J. Hameroff
Cover of the book Surgical Technology PREP by Eugene J. Hameroff
Cover of the book All About Technical Analysis by Eugene J. Hameroff
Cover of the book 2011 National Electrical Code Chapter-By-Chapter by Eugene J. Hameroff
Cover of the book Computer-Aided Drug Design and Delivery Systems by Eugene J. Hameroff
Cover of the book 1001 Questions to Ask Before You Get Married by Eugene J. Hameroff
Cover of the book Interpreting the Medical Literature: Fifth Edition by Eugene J. Hameroff
Cover of the book Harrison's Principles and Practice of Internal Medicine 19th Edition and Harrison's Principles of Internal Medicine Self-Assessment and Board Review, 19th Edition (EBook)Val-Pak by Eugene J. Hameroff
Cover of the book Pediatric Practice Cardiology by Eugene J. Hameroff
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy