Igi Global: 2943 books

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores...

The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to...

The increasing internationalization of today’s classrooms calls for learning institutions to prepare students for success in an interdependent and technologically-advanced world. Faculty who are competent in multiple 21st century skills are best equipped to engage students in curricula that are relevant,...

As global business systems are becoming ever more complex and they continue to grow and expand, it is increasingly more difficult to stand out as an effective and efficient leader. Dynamic Leadership Models for Global Business: Enhancing Digitally Connected Environments describes various models on...

Tourism is a dynamic part of our economy. The global hospitality and tourism industry, which blends the lodging, food, attractions, cultural, and travel industries, is the world's largest industry with $4.5 trillion in expenditures generating 212 million jobs. Dynamic market forces such as global competition,...

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists...

Art is a multi-faceted part of human society, and often is used for more than purely aesthetic purposes. When used as a narrative on modern society, art can actively engage citizens in cultural and pedagogical discussions. Convergence of Contemporary Art, Visual Culture, and Global Civic Engagement is...

As the world continues to evolve, globalization remains a key topic area among scholars and practitioners across disciplines and industries. It is essential for managers to stay informed and look out for potential threats that can negatively affect global operations. Geopolitics and Strategic Management...

Technology Diffusion and Adoption: Global Complexity, Global Innovation discusses the emerging topics of information technology and the IT based solutions in global and multi-cultural environments. This comprehensive collection addresses the aspects of innovation diffusion in the field of business computing...

Globalized marketing strategies continue to increase the development of global business through its latest advances in technology. The adoption of new technologies for businesses and organizations fluctuate throughout different regions of the world. Global Diffusion and Adoption of Technologies for...

In a highly competitive global market, companies need to equip themselves with best practices and strategies to survive. Strategic management, innovative managerial thinking, and a clear decision-making process must be utilized to boost company performance and ultimately drive the company’s success....

Changes in the planet’s climate in recent years have led to significant impacts on natural resources and ecosystems. New strategies must be adopted in order to support the protection and continued development of numerous natural resources. Reconsidering the Impact of Climate Change on Global Water...

The global supply chain creates environmental and social burdens during different stages of production and distribution. Ethical and sustainable practices along the supply chain seek to minimize these burdens and ensure fair labor practices, lower emissions, and a cleaner environment. Ethical and...

Due to natural factors and human activity, nature has been changing since the beginning of time. As the environment continuously undergoes such transitions, it is necessary for society to understand the complex interdependency between nature and humanity to promote global sustainability. Promoting...