Global Place Branding Campaigns across Cities, Regions, and Nations

Business & Finance, Marketing & Sales, International, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Global Place Branding Campaigns across Cities, Regions, and Nations by , IGI Global
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Author: ISBN: 9781522505785
Publisher: IGI Global Publication: July 22, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522505785
Publisher: IGI Global
Publication: July 22, 2016
Imprint: Business Science Reference
Language: English
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

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