Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
Cover of the book Analyzing the Cultural Diversity of Consumers in the Global Marketplace by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466682641
Publisher: IGI Global Publication: April 30, 2015
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466682641
Publisher: IGI Global
Publication: April 30, 2015
Imprint: Business Science Reference
Language: English

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

More books from IGI Global

Cover of the book Recent Advances in Broadband Integrated Network Operations and Services Management by
Cover of the book Impact of E-Business Technologies on Public and Private Organizations by
Cover of the book Handbook of Research on Emerging Digital Tools for Architectural Surveying, Modeling, and Representation by
Cover of the book Changing Urban Landscapes Through Public Higher Education by
Cover of the book Technology Platform Innovations and Forthcoming Trends in Ubiquitous Learning by
Cover of the book Hybrid Electric Power Train Engineering and Technology by
Cover of the book Handbook of Research on Entrepreneurship in the Contemporary Knowledge-Based Global Economy by
Cover of the book Network Security, Administration and Management by
Cover of the book Handbook of Research on Higher Education in the MENA Region by
Cover of the book Enterprise Resiliency in the Continuum of Change by
Cover of the book Online Guidance and Counseling by
Cover of the book Transcultural Marketing for Incremental and Radical Innovation by
Cover of the book Progressive Trends in Knowledge and System-Based Science for Service Innovation by
Cover of the book Ethical Issues and Security Monitoring Trends in Global Healthcare by
Cover of the book Strategic Approaches for Human Capital Management and Development in a Turbulent Economy by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy