Reference imprint: 3303 books

In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research...

Current advances and convergence trends in Web 2.0 have changed the way we communicate and collaborate, and as a result, user-controlled communities and user-generated content through Web 2.0 are expected to play an important role for collaborative learning. Collaborative Learning 2.0: Open Educational...

As two areas of study that thrive on change and innovation, the combination of electronic resources and corporation management presents many challenges to researchers and professionals as information is discovered and applied to existing practices. Business Technologies in Contemporary Organizations:...

As new technology continues to emerge, the training and education of learning new skills and strategies become important for professional development. Therefore, technology leadership plays a vital role for the use of technology in organizations by providing guidance in the many aspects of using technologies....

The study of e-adoption focuses on the implementation and use of the Internet and Internet-based technologies for personal and business activities. This field has become increasingly relevant due to the increased reliance upon the Internet among individuals in both developed and developing countries....

In recent years, the sustainability and safety of perishable foods has become a major consumer concern, and refrigeration systems play an important role in the processing, distribution, and storage of such foods. To improve the efficiency of food preservation technologies, it is necessary to explore...

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world....

The widespread availability of technologies has increased exponentially in recent years. This ubiquity has created more connectivity and seamless integration among technology devices. Emerging Trends and Applications of the Internet of Things is an essential reference publication featuring the latest...

Knowledge and creativity are now the major driving forces behind pioneering companies that are achieving competitive edge crucial to competing in today''s economy. Innovative Knowledge Management: Concepts for Organizational Creativity and Collaborative Design provides a valuable resource for promoting...

The implementation of teleworking has enhanced the workforce and provided more flexible work environments. This not only leads to more productive workers, but it allows for a more diverse labor force. Remote Work and Collaboration: Breakthroughs in Research and Practice examines the benefits and challenges...

With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing,...

In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior...

Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging...

As the American immigrant population continues to expand, immigrant children and children of immigrants are entering the public school system. To be most effective, new teaching pedagogies must take cultural diversity into account. Cross-Cultural Considerations in the Education of Young Immigrant...